PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN
Abstract
This study aims to determine the effect of product quality, market orientation and adaptive sales on marketing performance and competitive advantage in business partners of pt. natural archipelago in prigen district, pasuruan. this study uses a quantitative approach. sampling in this study using simple random sampling technique, with a population of 250 respondents and the sample used amounted to 71 respondents. samples were taken using the simple random sampling method. the data analysis technique used is pls-sem analysis with the smartpls 3.0 program.
Keywords: Product Quality, Market Orientation, Adaptive Sales, Marketing Performance, Competitive Advantage
References
DAFTAR PUSTAKA
[1] Purba, Martin Luter. 2014. “Pengaruh Penjualan Adaptif Dan Orientasi Smart-Working Terhadap Kreativitas Strategi Pemasaran Untuk Meningkatkan Kinerja Bisnis IBO Dalam Multi Level Marketing PT Oriflame Indonesia Di Medan.” Jurnal Konsep Bisnis Dan Manajemen 1 (1): 21–28 https://doi.org/10.31289/jkbm.v1i1.1397.
[2] Febriana, Alisya, and Rita Tri Yusnita. 2021. “Analisis Keputusan Pembelian Ditinjau Dari Kualitas Produk Dan Strategi Multi Level Markrting ( MLM) Dengan Model Tupperware Party (Survei Pada Member Dan Konsumen Tupperware Di Kota Tasikmalaya)
Di Era Globalisasi Seperti Sekarang Ini, Manusia Dituntut U.” Jurnal Ekonomi Perjuangan 2 (2): 154–66. https://doi.org/10.36423/jumper.v2i2.668.
[3] Haryono, Tulus, and Sabar Marniyati. 2017. “Pengaruh Market Orientation, Inovasi Produk, Dan Kualitas Produk Terhadap Kinerja Bisnis Dalam Menciptakan Keunggulan Bersaing.” Jurnal Bisnis Dan Manajemen 17 (2): 51–68. https://doi.org/10.20961/jbm.v17i2.17174.
[4] Saefudin, Ahmad. 2016. “Analisis Pengaruh Kualitas Produk, Harga Produk, Dan Orientasi Pasar
Terhadapkinerja Penjualan Pada UMKM Pengrajin Kayu Di Gilingan Kota Surakarta.” Publikasi Ilmiah. Universitas Muhammadiyah Surakarta.
[5] Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25 (2). https://doi.org/10.1177/031289620002500201.
[6] Nurdiyanto, Ahmad Dwi, and Mochamad Purnomo. 2021. “Studi Keunggulan Bersaing Sebagai Variabel Intervening Pada Orientasi Pasar Terhadap Kinerja Pemasaran.” Jurnal Ekonomi Dan Bisnis STIE Anindyaguna 3 (1): 137–45. https://jurnal.stieanindyaguna.ac.id/index.php/ /article/view/14.
[7] Spiro, Rosann L., and Barton A. Weitz. 2010. “Conceptualization, Adaptive Selling: Measurement, Nomological Validity.” Journal of Marketing Research 27 (1): 61–69.
[8] Wicaksono, Purwo Agung. 2006. “Analisis Pengaruh Komitmen Bisnis Independent Business Owner (Ibo) Dan Penjualan Adaptif Terhadap Kinerja Bisnis Ibo Dalam Multilevel Marketing (MLM) (Studi Empiris Terhadap Independent Business Owner/IBO Pada PT. AMWAY Indonesia Di Jawa Tengah Dan Yogyak.” Tesis. Universitas Diponegoro Semarang.
[9] Kotler, Philip, and Armstrong. 2008. Principle of Marketing. 10 th. New Jersey Pearson education.
[10] Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25 (2). https://doi.org/10.1177/031289620002500201.
[11] Spiro, Rosann L., and Barton A. Weitz. 2010. “Conceptualization, Adaptive Selling: Measurement, Nomological Validity.” Journal of Marketing Research 27 (1): 61–69.
[12] Augusty Ferdinand, (2000). Manajemen Pemasaran: Sebuah Pendekatan Strategik, Research Paper Series, BP UNDIP.
[13] Merakati, I, Rusdarti, and Wahyono. 2017. “Pengaruh Orientasi Pasar,Inovasi, Orientansi Kewirausahaan Melalui Keunggulan Bersaing Terhadap Kinerja Pemasaran.” Journal of Economic Education 6 (2): 114–23. https://doi.org/10.15294/jeec.v6i2.19297.
[14] Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy. 1993. “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions.” Journal of Marketing 57 (4): 83–99. https://doi.org/10.2307/1252221.
[15] Sugiyono, 2017. “Metode Penelitian Kuantitatif, Kualitatif Dan R&D.” In . Bandung: Alfabeta.
[1] Purba, Martin Luter. 2014. “Pengaruh Penjualan Adaptif Dan Orientasi Smart-Working Terhadap Kreativitas Strategi Pemasaran Untuk Meningkatkan Kinerja Bisnis IBO Dalam Multi Level Marketing PT Oriflame Indonesia Di Medan.” Jurnal Konsep Bisnis Dan Manajemen 1 (1): 21–28 https://doi.org/10.31289/jkbm.v1i1.1397.
[2] Febriana, Alisya, and Rita Tri Yusnita. 2021. “Analisis Keputusan Pembelian Ditinjau Dari Kualitas Produk Dan Strategi Multi Level Markrting ( MLM) Dengan Model Tupperware Party (Survei Pada Member Dan Konsumen Tupperware Di Kota Tasikmalaya)
Di Era Globalisasi Seperti Sekarang Ini, Manusia Dituntut U.” Jurnal Ekonomi Perjuangan 2 (2): 154–66. https://doi.org/10.36423/jumper.v2i2.668.
[3] Haryono, Tulus, and Sabar Marniyati. 2017. “Pengaruh Market Orientation, Inovasi Produk, Dan Kualitas Produk Terhadap Kinerja Bisnis Dalam Menciptakan Keunggulan Bersaing.” Jurnal Bisnis Dan Manajemen 17 (2): 51–68. https://doi.org/10.20961/jbm.v17i2.17174.
[4] Saefudin, Ahmad. 2016. “Analisis Pengaruh Kualitas Produk, Harga Produk, Dan Orientasi Pasar
Terhadapkinerja Penjualan Pada UMKM Pengrajin Kayu Di Gilingan Kota Surakarta.” Publikasi Ilmiah. Universitas Muhammadiyah Surakarta.
[5] Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25 (2). https://doi.org/10.1177/031289620002500201.
[6] Nurdiyanto, Ahmad Dwi, and Mochamad Purnomo. 2021. “Studi Keunggulan Bersaing Sebagai Variabel Intervening Pada Orientasi Pasar Terhadap Kinerja Pemasaran.” Jurnal Ekonomi Dan Bisnis STIE Anindyaguna 3 (1): 137–45. https://jurnal.stieanindyaguna.ac.id/index.php/ /article/view/14.
[7] Spiro, Rosann L., and Barton A. Weitz. 2010. “Conceptualization, Adaptive Selling: Measurement, Nomological Validity.” Journal of Marketing Research 27 (1): 61–69.
[8] Wicaksono, Purwo Agung. 2006. “Analisis Pengaruh Komitmen Bisnis Independent Business Owner (Ibo) Dan Penjualan Adaptif Terhadap Kinerja Bisnis Ibo Dalam Multilevel Marketing (MLM) (Studi Empiris Terhadap Independent Business Owner/IBO Pada PT. AMWAY Indonesia Di Jawa Tengah Dan Yogyak.” Tesis. Universitas Diponegoro Semarang.
[9] Kotler, Philip, and Armstrong. 2008. Principle of Marketing. 10 th. New Jersey Pearson education.
[10] Uncles, Mark. 2000. “Market Orientation.” Australian Journal of Management 25 (2). https://doi.org/10.1177/031289620002500201.
[11] Spiro, Rosann L., and Barton A. Weitz. 2010. “Conceptualization, Adaptive Selling: Measurement, Nomological Validity.” Journal of Marketing Research 27 (1): 61–69.
[12] Augusty Ferdinand, (2000). Manajemen Pemasaran: Sebuah Pendekatan Strategik, Research Paper Series, BP UNDIP.
[13] Merakati, I, Rusdarti, and Wahyono. 2017. “Pengaruh Orientasi Pasar,Inovasi, Orientansi Kewirausahaan Melalui Keunggulan Bersaing Terhadap Kinerja Pemasaran.” Journal of Economic Education 6 (2): 114–23. https://doi.org/10.15294/jeec.v6i2.19297.
[14] Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy. 1993. “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions.” Journal of Marketing 57 (4): 83–99. https://doi.org/10.2307/1252221.
[15] Sugiyono, 2017. “Metode Penelitian Kuantitatif, Kualitatif Dan R&D.” In . Bandung: Alfabeta.
Published
2022-09-06
How to Cite
Emil, K., & Sari, D. K. (2022). PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN. Jurnal Ilmiah Manajemen Dan Kewirausahaan, 1(3), 441 - 453. https://doi.org/10.55606/jimak.v1i3.568
Section
Articles
