MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR)
Abstrak
One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs.
Referensi
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Adiandari, A. M. (2022). Financial Performance Innovation Since Digital Technology Entered Indonesian MSMEs. International Journal for Applied Information Management, 2(1), 50–58.
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Beugelsdijk, S., Kostova, T., Kunst, V. E., Spadafora, E., & van Essen, M. (2018). Cultural Distance and Firm Internationalization: A Meta-Analytical Review and Theoretical Implications. Journal of Management, 44(1), 89–130. https://doi.org/10.1177/0149206317729027
Bhatti, S. H., Ahmed, A., Ferraris, A., Hirwani Wan Hussain, W. M., & Wamba, S. F. (2022). Big data analytics capabilities and MSME innovation and performance: A double mediation model of digital platform and network capabilities. Annals of Operations Research. https://doi.org/10.1007/s10479-022-05002-w
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Candra, S., Wiratama, I. N. A. D., Rahmadi, M. A., & Cahyadi, V. (2022). Innovation process of micro, small and medium enterprises (MSMEs) in greater Jakarta area (perspective from foodpreneurs). Journal of Science and Technology Policy Management, 13(3), 542–560. https://doi.org/10.1108/JSTPM-10-2020-0153
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Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
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Hermawati, A. (2020). Transglobal leadership approach to sustainable tourism competitiveness at tourism sector-engaged MSMEs through integrated human resource performance and responsible marketing. International Journal of Tourism Cities, 6(4), 863–883. https://doi.org/10.1108/IJTC-06-2019-0085
Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https://doi.org/10.1007/s11747-020-00749-9
Hudnurkar, M., Ambekar, S., Bhattacharya, S., & Sheorey, P. A. (2022). Relationship of total quality management with corporate sustainability in the MSME sector: does innovation capability play a mediating role? TQM Journal. https://doi.org/10.1108/TQM-03-2022-0095
Junaidi, J. (2023). Strategy Enhancement Performance MSMEs Through PTPN III Partnership Program. Devotion Journal of Community Service, 4(2), 438–445. https://doi.org/10.36418/devotion.v4i2.397
Kamiński, B., Jakubczyk, M., & Szufel, P. (2018). A framework for sensitivity analysis of decision trees. Central European Journal of Operations Research, 26(1), 135–159. https://doi.org/10.1007/s10100-017-0479-6
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Kyal, H., Mandal, A., Kujur, F., & Guha, S. (2022). Individual entrepreneurial orientation on MSME’s performance: the mediating effect of employee motivation and the moderating effect of government intervention. IIM Ranchi Journal of Management Studies, 1(1), 21–37. https://doi.org/10.1108/irjms-07-2021-0041
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Masoomi, B., Sahebi, I. G., Fathi, M., Yıldırım, F., & Ghorbani, S. (2022). Strategic supplier selection for renewable energy supply chain under green capabilities (fuzzy BWM-WASPAS-COPRAS approach). Energy Strategy Reviews, 40(January), 100815. https://doi.org/10.1016/j.esr.2022.100815
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Nadeak, M., Widodo, A., Asbari, M., Novitasari, D., & Purwanto, A. (2021). Understanding the Links between Coaching, OCB, and Individual Performance among MSME Employees. International Journal of Social and Management Studies, 01(04), 65–80. https://ijosmas.org/index.php/ijosmas/article/view/52
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Nurcaya, I. N., Rahyuda, I. K., Giantari, G. A. K., & Ekawati, N. W. (2022). The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic. International Journal of Social Science and Business, 6(2), 262–267. https://doi.org/10.23887/ijssb.v6i2.44260
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Adiandari, A. M. (2022). Financial Performance Innovation Since Digital Technology Entered Indonesian MSMEs. International Journal for Applied Information Management, 2(1), 50–58.
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Brauer, M., & Wiersema, M. (2018). Analyzing Analyst Research: A Review of Past Coverage and Recommendations for Future Research. Journal of Management, 44(1), 218–248. https://doi.org/10.1177/0149206317734900
Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting strategic about strategic planning research. Public Management Review, 20(3), 317–339. https://doi.org/10.1080/14719037.2017.1285111
Candra, S., Wiratama, I. N. A. D., Rahmadi, M. A., & Cahyadi, V. (2022). Innovation process of micro, small and medium enterprises (MSMEs) in greater Jakarta area (perspective from foodpreneurs). Journal of Science and Technology Policy Management, 13(3), 542–560. https://doi.org/10.1108/JSTPM-10-2020-0153
Childers, C. C., Lemon, L. L., & Hoy, M. G. (2019). #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Journal of Current Issues and Research in Advertising, 40(3), 258–274. https://doi.org/10.1080/10641734.2018.1521113
Cueto, L. J., Frisnedi, A. F. D., Collera, R. B., Batac, K. I. T., & Agaton, C. B. (2022). Digital Innovations in MSMEs during Economic Disruptions: Experiences and Challenges of Young Entrepreneurs. Administrative Sciences, 12(1). https://doi.org/10.3390/admsci12010008
Dambiski Gomes de Carvalho, G., Resende, L. M. M. de, Pontes, J., Gomes de Carvalho, H., & Mendes Betim, L. (2021). Innovation and Management in MSMEs: A Literature Review of Highly Cited Papers. SAGE Open, 11(4). https://doi.org/10.1177/21582440211052555
Esubalew, A. A., & Raghurama, A. (2020). The mediating effect of entrepreneurs’ competency on the relationship between Bank finance and performance of micro, small, and medium enterprises (MSMEs). European Research on Management and Business Economics, 26(2), 87–95. https://doi.org/10.1016/j.iedeen.2020.03.001
George, B., Walker, R. M., & Monster, J. (2021). Public Administration Review - 2019 - George - Does Strategic Planning Improve Organizational Performance A Meta‐Analysis.pdf (p. 19).
Gomez-Mejia, L. R., Patel, P. C., & Zellweger, T. M. (2018). In the Horns of the Dilemma: Socioemotional Wealth, Financial Wealth, and Acquisitions in Family Firms. Journal of Management, 44(4), 1369–1397. https://doi.org/10.1177/0149206315614375
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
Hanggraeni, D., Šlusarczyk, B., Sulung, L. A. K., & Subroto, A. (2019). The impact of internal, external and enterprise risk management on the performance of micro, small and medium enterprises. Sustainability (Switzerland), 11(7). https://doi.org/10.3390/su10022172
Hermawati, A. (2020). Transglobal leadership approach to sustainable tourism competitiveness at tourism sector-engaged MSMEs through integrated human resource performance and responsible marketing. International Journal of Tourism Cities, 6(4), 863–883. https://doi.org/10.1108/IJTC-06-2019-0085
Huang, M. H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https://doi.org/10.1007/s11747-020-00749-9
Hudnurkar, M., Ambekar, S., Bhattacharya, S., & Sheorey, P. A. (2022). Relationship of total quality management with corporate sustainability in the MSME sector: does innovation capability play a mediating role? TQM Journal. https://doi.org/10.1108/TQM-03-2022-0095
Junaidi, J. (2023). Strategy Enhancement Performance MSMEs Through PTPN III Partnership Program. Devotion Journal of Community Service, 4(2), 438–445. https://doi.org/10.36418/devotion.v4i2.397
Kamiński, B., Jakubczyk, M., & Szufel, P. (2018). A framework for sensitivity analysis of decision trees. Central European Journal of Operations Research, 26(1), 135–159. https://doi.org/10.1007/s10100-017-0479-6
Kawira, K. D., Mukulu, E., & Odhiambo, R. (2019). Effect of Digital Marketing on the Performance of MSMES in Kenya Kimathi Doreen Kawira , Prof . Elegwa Mukulu & Prof . Romanus Odhiambo ISSN : 2617-359X Effect of Digital Marketing on the Performance of MSMES in Kenya. Journal of Marketing &Communication, 2(1), 1–23. http://erepo.usiu.ac.ke/handle/11732/3549%0Ahttp://erepo.usiu.ac.ke/bitstream/handle/11732/3549/KIGUNDA EVA NKATHA MBA 2017.pdf?isAllowed=y&sequence=1
Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030119
Kumar, V., Verma, P., Mittal, A., Tuesta Panduro, J. A., Singh, S., Paliwal, M., & Sharma, N. K. (2022). Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs. Benchmarking. https://doi.org/10.1108/BIJ-11-2021-0685
Kurniawan, Maulana, A., & Iskandar, Y. (2023). The Effect of Technology Adaptation and Government Financial Support on Sustainable Performance of MSMEs during the COVID-19 Pandemic. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2177400
Kurniawati, E., Idris, I., Handayati, P., & Osman, S. (2021). Digital transformation of MSMEs in Indonesia during the pandemic. Entrepreneurship and Sustainability Issues, 9(2), 316–331. https://doi.org/10.9770/jesi.2021.9.2(21)
Kyal, H., Mandal, A., Kujur, F., & Guha, S. (2022). Individual entrepreneurial orientation on MSME’s performance: the mediating effect of employee motivation and the moderating effect of government intervention. IIM Ranchi Journal of Management Studies, 1(1), 21–37. https://doi.org/10.1108/irjms-07-2021-0041
Latifah, L., Setiawan, D., Aryani, Y. A., & Rahmawati, R. (2021). Business strategy – MSMEs’ performance relationship: innovation and accounting information system as mediators. Journal of Small Business and Enterprise Development, 28(1), 1–21. https://doi.org/10.1108/JSBED-04-2019-0116
Lubis, K. S., & Irawati, L. (2022). The Effect of Financial Literacy on Financial and Capital Management on MSME Performance. Asean International Journal of Business, 1(1), 77–85. https://doi.org/10.54099/aijb.v1i1.66
Masoomi, B., Sahebi, I. G., Fathi, M., Yıldırım, F., & Ghorbani, S. (2022). Strategic supplier selection for renewable energy supply chain under green capabilities (fuzzy BWM-WASPAS-COPRAS approach). Energy Strategy Reviews, 40(January), 100815. https://doi.org/10.1016/j.esr.2022.100815
Muafi, M. (2020). A nexus among strategic orientation, social network, knowledge sharing, organizational innovation, and MSMEs performance. Journal of Asian Finance, Economics and Business, 17(6), 327–338. https://doi.org/10.13106/jafeb.2020.vol7.no6.327
Nadeak, M., Widodo, A., Asbari, M., Novitasari, D., & Purwanto, A. (2021). Understanding the Links between Coaching, OCB, and Individual Performance among MSME Employees. International Journal of Social and Management Studies, 01(04), 65–80. https://ijosmas.org/index.php/ijosmas/article/view/52
Noor Salim, M., Susilastuti, D., & Wildan Rafiqah, I. (2020). Determinant of MSMEs Performance and its Impact on Province GRDP in Indonesia. International Journal of Business, Economics and Management, 7(1), 1–13. https://doi.org/10.18488/journal.62.2020.71.1.13
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Diterbitkan
2023-06-03
##submission.howToCite##
Amelia Setyawati, Iradah Rahman, Adelia Rahma, & Farij Ibadil Maula. (2023). MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR). Brilliant International Journal Of Management And Tourism , 3(2), 150-167. https://doi.org/10.55606/bijmt.v3i2.1486
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