Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms
Abstrak
This research explores halal determination among millennials and Generation Z regarding their awareness of halal food on digital platforms. Millennials and Gen Z, influenced by the digital age, exhibit distinct consumption behaviors. With easy internet access and social media engagement, they show heightened awareness of social, environmental, and product quality issues. Understanding their perspectives on halal food awareness on digital platforms is crucial. While previous studies focused on Muslim Gen Y's consumption behavior, little is known about how Muslim Gen Z engages with halal cosmetics in Indonesia. This study investigates Gen Z, characterized by technological proficiency, online connectivity, awareness of current issues, and strong individualism. Understanding their halal awareness helps businesses develop targeted marketing strategies to cater to their needs. This research contributes to consumer behavior knowledge and factors influencing halal food awareness on digital platforms. It enables food producers and digital platforms to devise impactful marketing strategies for these consumer segments
Referensi
Adel, A., Dai, X., Roshdy, R., & Yan, C.-F. (2020). Muslims' Travel Decision-Making to Non-Islamic Destinations: Perspectives From Information-Seeking Models and Theory of Planned Behavior. Journal of Islamic Marketing . https://doi.org/10.1108/jima-04-2020-0095
Adiba, EM, & Wulandari, D. (2018). The Influence of Halal Knowledge, Islamic Religiosity, and Attitudes on the Behavior of Generation Y Muslim Consumers Using Halal Cosmetics in Surabaya. Inobis Indonesian Journal of Business and Management Innovation. https://doi.org/10.31842/jurnal-inobis.v1i3.42
Ahmad Saupi, US (2022). Halal Conception in the State. An Nawawi , 2 (2), 91–96. https://doi.org/10.55252/annawawi.v2i2.25
Al-Ansi, A., Olya, H., & Han, H. (2022). Two Decades of Research on Halal Hospitality and Tourism: A Review and Research Agenda. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-12-2021-1515
Ali, M. (2021). A sustainable Blockchain framework for the halal food supply chain: Lessons from Malaysia. Technological Forecasting and Social Change, p. 170. https://doi.org/10.1016/j.techfore.2021.120870
Alzeer, J., Hadeed, KA, Basar, H., Al-Razem, F., Abdel-Wahhab, MA, & Alhamdan, YM (2021). Cannabis and Its Permissibility Status. Cannabis and Cannabinoid Research. https://doi.org/10.1089/can.2020.0017
Amarul, A., & Supriatna, Y. (2023). Public Awareness About the Halal Label Influencing Consumer Buying Interests in the City of Serang. Journal of Company Management Jumpa. https://doi.org/10.30656/jumpa.v1i2.6069
Aranathasya, L., & Suyono, S. (2022). SEIKO: Journal of Management & Business Analysis of Millennial Generation Shopping Behavior towards Halal Cosmetic Products in Batam City Abstract . 4 (3), 227–235. https://doi.org/10.37531/sejaman.v4i3.2500
Arif, S., & Sidek, S. (2015). Application of Halalan Tayyib in the Standard Reference for Determining Malaysian Halal Food. Asian Social Science. https://doi.org/10.5539/ass.v11n17p116
Aulianda, R., Ilyas, F., & Dianah, A. (2021). Analysis of the Influence of Religiosity and Knowledge on the Decision to Buy Halal Products (Study in the Village Community of Meunasah Baro Aceh Besar). Sharia Ecobis. https://doi.org/10.22373/ekobis.v3i2.10040
Bashir, AM, Bayat, A., Olutuase, SO, & Abdul Latiff, ZA (2019). Factors influencing consumers' intention towards purchasing halal food in South Africa: a structural equation modeling. Journal of Food Products Marketing, 25 (1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
Chalid, FI, & Mirzal, H. (2023). Millennial Generation Shopping Behavior in Buying Imported Halal Labeled Food Products in Indonesia. An-Nisbah Journal of Islamic Economics . https://doi.org/10.21274/an.v10i1.7427
Fachrurrozie, Muhsin, Nurkhin, A., Mukhibad, H., & Mohd Daud, N. (2023). Determinants of halal food purchase decisions for Go Food and Shopee Food users. Innovative Marketing, 19 (1), 113–125. https://doi.org/10.21511/im.19(1).2023.10
Hamdani, A. (2021). The Influence of Halal Awareness and Halal Certificate on Interest in Buying Kentucky Fried Chicken (KFC) Products. Al-Buhuts. https://doi.org/10.30603/ab.v17i2.2305
Hasibuan, SW, Nasution, MY, & Siregar, S. (2019). Consumer Awareness of Using Halal Cosmetics and Their Impact on Holistic Brands. At-Tijaroh Islamic Journal of Management and Business. https://doi.org/10.24952/tijaroh.v5i2.1882
Huda, MN, Hidayah, N., & Fetrina, E. (2021). Evaluation of Millennial Generation's Awareness and Perception of Halal Certified Restaurants in Indonesia. Halal Research Journal. https://doi.org/10.12962/j22759970.v1i1.54
Isaac, A. (2020). Views of Tourism Stakeholders About Halal Tourism and Yogyakarta Branding. Journal of Communication Realm (Jrk). https://doi.org/10.25077/rk.3.2.69-81.2019
Khan, S., Mahmood, T., & Shahwar, D. (2021). Role of Social Media in Developing Islamic Branding and its Impact on Purchase and repurchase intention for Ḥalāl Products: A Uses and Gratification Perspective. Al-Qamar , 4 (2), 57–74.
Kusumastuti, D. (2020). Interest in Buying Halal Products in Indonesia: A Systematic Mapping Study. Mabsya Sharia Business Management Journal. https://doi.org/10.24090/mabsya.v2i2.3929
Laili, R., & Advanced, C. (2021). The Influence of Product Quality, Brand Image, and Halal Label on Customer Satisfaction of Citra Body Lotion Products (Case Study of Surabaya Students). Journal of Islamic Economics Theory and Applied, 8 (6), 743. https://doi.org/10.20473/vol8iss20216pp743-756
Maifiah, MHM, Ahmad, AN, Azam, MSE, Norazmi, ARM, & Nawawi, KA (2022). Malaysian Muslim consumers' awareness, confidence, and purchase behavior on halal meat and its products after the meat cartel scandal. Food Research, 6 (6), 273–279. https://doi.org/10.26656/fr.2017.6(6).714
Manasika, A., Khasanah, K., & Rahmawati, H. (2023). Legal Awareness of Muslim Consumers Buying Yeast Against Halal Labeled Product Regulations in the Wiradesa Market, Pekalongan Regency. El Hisbah Journal of Islamic Economic Law. https://doi.org/10.28918/el_hisbah.v2i2.6687
Niawaty, N. (2019). Analysis of the Positive Effect of e-WOM (Electronic Word of Mouth) on Interest in Buying Beauty Products Online in Batam City. Repository.uib.ac.id. http://repository.uib.ac.id/1228/
Nurhasah, S., Munandar, JM, & Syamsun, M. (2018). Factors Affecting Consumers' Interest in Buying Halal Processed Food Products. Journal of Management and Organization, 8 (3), 250. https://doi.org/10.29244/jmo.v8i3.22069
Nurhidayana, A., & Juniarti, RP (2021). How Millennials Buy Halal Food? The Role of Religious Belief, Subjective Norm, and Halal Awareness. Sriwijaya Journal of Management and Business. https://doi.org/10.29259/jmbs.v18i4.11957
Othman, B., Shaarani, SM, & Bahron, A. (2016). Evaluation of Knowledge, Halal Quality Assurance Practices and Commitment Among Food Industries in Malaysia. British FoodJournal. https://doi.org/10.1108/bfj-12-2015-0496
Pratiwi, SA, Dida, S., & Sjafirah, NA (2018). Communication Strategy in Building Halal Tourism Awareness in the City of Bandung. Journal of Communication Studies. https://doi.org/10.24198/jkk.v6i1.12985
Rejeb, A., Rejeb, K., Zailani, S., & Kayikci, Y. (2022). Knowledge Diffusion of Halal Food Research: A Main Path Analysis. Journal of Islamic Marketing . https://doi.org/10.1108/jima-07-2021-0229
Ruslan, AAA, Kamarulzaman, NH, & Sanny, M. (2018). Muslim Consumers' Awareness and Perception of Halal food fraud. International Food Research Journal, 25 (December), S87–S96.
Santiyuda, PC, Purnawan, NLR, & Gelgel, NMRA (2023). The #Berkaingembira Campaign in Building Generation Z Awareness of Cloth Culture. Journal of Communio Journal of the Department of Communication Studies. https://doi.org/10.35508/jikom.v12i1.7365
Sari, DP, Aviva, IY, & Cahyani, UE (2022). Muslim Z Generation Purchase Behavior on Halal Cosmetics and Skincare. At-Tijaroh Islamic Journal of Management and Business. https://doi.org/10.24952/tijaroh.v8i2.5282
Setiawati, L., Chairy, C., & Syahrivar, J. (2019). Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude. Derema (Development Research of Management) Management Journal. https://doi.org/10.19166/derema.v14i2.1738
Soehardi, DVL (2022). The Role of Millennial Knowledge in the Application of Halal Lifestyle. Journal of Islamic Economics (Joie). https://doi.org/10.21154/joie.v2i2.5057
Suryaputri, RV (2020). Analysis of Factors Influencing Intention to Buy Halal Products. Taraadin Journal of Islamic Economics and Business. https://doi.org/10.24853/trd.1.1.1-15
Susanti, E., Apriyana, A., & Lubis, Z. (2023). Purchasing Behavior of Halal Food Products in Muslim Students in Indonesia (Regarding Religiosity, Knowledge of Halal Labels and Attitudes). Perbanas Journal of Islamic Economics and Business. https://doi.org/10.56174/pjieb.v3i1.60
Vanany, I., Soon, JM, Maryani, A., & Wibawa, BM (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing, 11 (2), 507–521. https://doi.org/10.1108/JIMA-09-2018-0177
Widyaningtyas, MD (2018). Optimization of Social Media by the Halal Driving Community in Socializing the Halal Lifestyle to the Community. Mediacom Journal of Communication Studies. https://doi.org/10.35760/mkm.2018.v2i2.1898
Yarar, AE (2020). Halal advertising on youtube: A case study of fast food brands in Malaysia. Food Research, pp. 4, 157–163. https://doi.org/10.26656/fr.2017.4(S1).S34
Adiba, EM, & Wulandari, D. (2018). The Influence of Halal Knowledge, Islamic Religiosity, and Attitudes on the Behavior of Generation Y Muslim Consumers Using Halal Cosmetics in Surabaya. Inobis Indonesian Journal of Business and Management Innovation. https://doi.org/10.31842/jurnal-inobis.v1i3.42
Ahmad Saupi, US (2022). Halal Conception in the State. An Nawawi , 2 (2), 91–96. https://doi.org/10.55252/annawawi.v2i2.25
Al-Ansi, A., Olya, H., & Han, H. (2022). Two Decades of Research on Halal Hospitality and Tourism: A Review and Research Agenda. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-12-2021-1515
Ali, M. (2021). A sustainable Blockchain framework for the halal food supply chain: Lessons from Malaysia. Technological Forecasting and Social Change, p. 170. https://doi.org/10.1016/j.techfore.2021.120870
Alzeer, J., Hadeed, KA, Basar, H., Al-Razem, F., Abdel-Wahhab, MA, & Alhamdan, YM (2021). Cannabis and Its Permissibility Status. Cannabis and Cannabinoid Research. https://doi.org/10.1089/can.2020.0017
Amarul, A., & Supriatna, Y. (2023). Public Awareness About the Halal Label Influencing Consumer Buying Interests in the City of Serang. Journal of Company Management Jumpa. https://doi.org/10.30656/jumpa.v1i2.6069
Aranathasya, L., & Suyono, S. (2022). SEIKO: Journal of Management & Business Analysis of Millennial Generation Shopping Behavior towards Halal Cosmetic Products in Batam City Abstract . 4 (3), 227–235. https://doi.org/10.37531/sejaman.v4i3.2500
Arif, S., & Sidek, S. (2015). Application of Halalan Tayyib in the Standard Reference for Determining Malaysian Halal Food. Asian Social Science. https://doi.org/10.5539/ass.v11n17p116
Aulianda, R., Ilyas, F., & Dianah, A. (2021). Analysis of the Influence of Religiosity and Knowledge on the Decision to Buy Halal Products (Study in the Village Community of Meunasah Baro Aceh Besar). Sharia Ecobis. https://doi.org/10.22373/ekobis.v3i2.10040
Bashir, AM, Bayat, A., Olutuase, SO, & Abdul Latiff, ZA (2019). Factors influencing consumers' intention towards purchasing halal food in South Africa: a structural equation modeling. Journal of Food Products Marketing, 25 (1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
Chalid, FI, & Mirzal, H. (2023). Millennial Generation Shopping Behavior in Buying Imported Halal Labeled Food Products in Indonesia. An-Nisbah Journal of Islamic Economics . https://doi.org/10.21274/an.v10i1.7427
Fachrurrozie, Muhsin, Nurkhin, A., Mukhibad, H., & Mohd Daud, N. (2023). Determinants of halal food purchase decisions for Go Food and Shopee Food users. Innovative Marketing, 19 (1), 113–125. https://doi.org/10.21511/im.19(1).2023.10
Hamdani, A. (2021). The Influence of Halal Awareness and Halal Certificate on Interest in Buying Kentucky Fried Chicken (KFC) Products. Al-Buhuts. https://doi.org/10.30603/ab.v17i2.2305
Hasibuan, SW, Nasution, MY, & Siregar, S. (2019). Consumer Awareness of Using Halal Cosmetics and Their Impact on Holistic Brands. At-Tijaroh Islamic Journal of Management and Business. https://doi.org/10.24952/tijaroh.v5i2.1882
Huda, MN, Hidayah, N., & Fetrina, E. (2021). Evaluation of Millennial Generation's Awareness and Perception of Halal Certified Restaurants in Indonesia. Halal Research Journal. https://doi.org/10.12962/j22759970.v1i1.54
Isaac, A. (2020). Views of Tourism Stakeholders About Halal Tourism and Yogyakarta Branding. Journal of Communication Realm (Jrk). https://doi.org/10.25077/rk.3.2.69-81.2019
Khan, S., Mahmood, T., & Shahwar, D. (2021). Role of Social Media in Developing Islamic Branding and its Impact on Purchase and repurchase intention for Ḥalāl Products: A Uses and Gratification Perspective. Al-Qamar , 4 (2), 57–74.
Kusumastuti, D. (2020). Interest in Buying Halal Products in Indonesia: A Systematic Mapping Study. Mabsya Sharia Business Management Journal. https://doi.org/10.24090/mabsya.v2i2.3929
Laili, R., & Advanced, C. (2021). The Influence of Product Quality, Brand Image, and Halal Label on Customer Satisfaction of Citra Body Lotion Products (Case Study of Surabaya Students). Journal of Islamic Economics Theory and Applied, 8 (6), 743. https://doi.org/10.20473/vol8iss20216pp743-756
Maifiah, MHM, Ahmad, AN, Azam, MSE, Norazmi, ARM, & Nawawi, KA (2022). Malaysian Muslim consumers' awareness, confidence, and purchase behavior on halal meat and its products after the meat cartel scandal. Food Research, 6 (6), 273–279. https://doi.org/10.26656/fr.2017.6(6).714
Manasika, A., Khasanah, K., & Rahmawati, H. (2023). Legal Awareness of Muslim Consumers Buying Yeast Against Halal Labeled Product Regulations in the Wiradesa Market, Pekalongan Regency. El Hisbah Journal of Islamic Economic Law. https://doi.org/10.28918/el_hisbah.v2i2.6687
Niawaty, N. (2019). Analysis of the Positive Effect of e-WOM (Electronic Word of Mouth) on Interest in Buying Beauty Products Online in Batam City. Repository.uib.ac.id. http://repository.uib.ac.id/1228/
Nurhasah, S., Munandar, JM, & Syamsun, M. (2018). Factors Affecting Consumers' Interest in Buying Halal Processed Food Products. Journal of Management and Organization, 8 (3), 250. https://doi.org/10.29244/jmo.v8i3.22069
Nurhidayana, A., & Juniarti, RP (2021). How Millennials Buy Halal Food? The Role of Religious Belief, Subjective Norm, and Halal Awareness. Sriwijaya Journal of Management and Business. https://doi.org/10.29259/jmbs.v18i4.11957
Othman, B., Shaarani, SM, & Bahron, A. (2016). Evaluation of Knowledge, Halal Quality Assurance Practices and Commitment Among Food Industries in Malaysia. British FoodJournal. https://doi.org/10.1108/bfj-12-2015-0496
Pratiwi, SA, Dida, S., & Sjafirah, NA (2018). Communication Strategy in Building Halal Tourism Awareness in the City of Bandung. Journal of Communication Studies. https://doi.org/10.24198/jkk.v6i1.12985
Rejeb, A., Rejeb, K., Zailani, S., & Kayikci, Y. (2022). Knowledge Diffusion of Halal Food Research: A Main Path Analysis. Journal of Islamic Marketing . https://doi.org/10.1108/jima-07-2021-0229
Ruslan, AAA, Kamarulzaman, NH, & Sanny, M. (2018). Muslim Consumers' Awareness and Perception of Halal food fraud. International Food Research Journal, 25 (December), S87–S96.
Santiyuda, PC, Purnawan, NLR, & Gelgel, NMRA (2023). The #Berkaingembira Campaign in Building Generation Z Awareness of Cloth Culture. Journal of Communio Journal of the Department of Communication Studies. https://doi.org/10.35508/jikom.v12i1.7365
Sari, DP, Aviva, IY, & Cahyani, UE (2022). Muslim Z Generation Purchase Behavior on Halal Cosmetics and Skincare. At-Tijaroh Islamic Journal of Management and Business. https://doi.org/10.24952/tijaroh.v8i2.5282
Setiawati, L., Chairy, C., & Syahrivar, J. (2019). Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude. Derema (Development Research of Management) Management Journal. https://doi.org/10.19166/derema.v14i2.1738
Soehardi, DVL (2022). The Role of Millennial Knowledge in the Application of Halal Lifestyle. Journal of Islamic Economics (Joie). https://doi.org/10.21154/joie.v2i2.5057
Suryaputri, RV (2020). Analysis of Factors Influencing Intention to Buy Halal Products. Taraadin Journal of Islamic Economics and Business. https://doi.org/10.24853/trd.1.1.1-15
Susanti, E., Apriyana, A., & Lubis, Z. (2023). Purchasing Behavior of Halal Food Products in Muslim Students in Indonesia (Regarding Religiosity, Knowledge of Halal Labels and Attitudes). Perbanas Journal of Islamic Economics and Business. https://doi.org/10.56174/pjieb.v3i1.60
Vanany, I., Soon, JM, Maryani, A., & Wibawa, BM (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing, 11 (2), 507–521. https://doi.org/10.1108/JIMA-09-2018-0177
Widyaningtyas, MD (2018). Optimization of Social Media by the Halal Driving Community in Socializing the Halal Lifestyle to the Community. Mediacom Journal of Communication Studies. https://doi.org/10.35760/mkm.2018.v2i2.1898
Yarar, AE (2020). Halal advertising on youtube: A case study of fast food brands in Malaysia. Food Research, pp. 4, 157–163. https://doi.org/10.26656/fr.2017.4(S1).S34
Diterbitkan
2023-06-26
##submission.howToCite##
Aufa Rizka Azzumi, Miswanto Miswanto, & Naqiyah Naqiyah. (2023). Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms. Brilliant International Journal Of Management And Tourism , 3(2), 213-226. https://doi.org/10.55606/bijmt.v3i2.1698
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