The Influence Of Accessibility, Amenity, And Social Media On Piugus Resort Tourism Selection Decisions In Anambas With Tourism Attraction As An Intervening Variable

Zaili Zaili; Chablullah Wibisono; M. Gita Indrawan

doi:10.55606/bijmt.v3i3.2291

Zaili Zaili Universitas Batam
Chablullah Wibisono Universitas Batam
M. Gita Indrawan Universitas Batam

DOI: https://doi.org/10.55606/bijmt.v3i3.2291

Keywords: Accessibility, Amenity, Social Media, Decision to Choose, Tourism Attraction.

Abstract

Tourism is a benchmark for the attractiveness of an area's progress in attracting migrants to visit. It aims to improve the economic welfare of the surrounding community. Anambas is an archipelago that has very exotic and beautiful water tourism, which is rarely found in other parts of Indonesia. Piugus Resort is one of the leading resorts in Anambas, visited by tourists. The purpose of this study was to determine and analyze the direct and indirect effects of accessibility, amenities, and social media variables on the decision to choose Piuggus Resort or tourist attractions. The research approach uses quantitative descriptive methods. The research method uses Path Analysis. The results of the study Accessibility has a positive and significant effect on tourist attraction. Amenity has a positive and significant effect on tourist attraction. Social media has a positive and significant effect on tourist attraction. Accessibility has a positive and significant effect on the decision to choose Piugus Resort. Amenity has a positive and significant effect on the decision to choose Piugus Resort. Social media has a positive and significant effect on the decision to choose Piugus Resort. Tourism attraction has a positive and significant effect on the decision to choose Piugus Resort. Accessibility indirectly has a significant effect on the decision to choose Piugus Resort through tourist attractions. Amenity indirectly has a significant effect on the decision to choose Piugus Resort through tourist attractions. Social media indirectly has a significant effect on the decision to choose Piugus Resort through tourist attraction.

References

Abdulhaji, S., & Yusuf, I. sina H. (2016). Pengaruh Atraksi, Aksesibilitas, Dan Fasilitas Terhadap Citra Objek Wisata Danau Tolire Besar Di Kota Ternate. Jurnal Penelitian Humano Vol 7 No 2 Edisi November.

Al-Dmour, R., Alkhatib, O. H., Al-Dmour, H., & Basheer Amin, E. (2023). The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices. SAGE Open, 13(2). https://doi.org/10.1177/21582440231181433

Asnimar dan Yofina Mulyati. 2022. The Effect Of E-Wom And Accessibility On Destination Image And Its Impact On The Decision To Visit Bukittinggi Tourism Destinations By Domestic Travelers. Enrichment: Journal of Management, 12 (4), 2552-2559.

Choirisa, S. F., Purnamaningsih, P., & Alexandra, Y. (2021). The effect of e-wom on destination image and attitude towards the visit intention in Komodo National Park, Indonesia. Journal of Tourism Destination and Attraction, 9(1), 49–60.

Dasaisa, B., & Nevita, S. (2017). Potensi Media Sosial dalam Promosi Wisata Pesisir Selatan. Https://Sumbar.Antaranews.Com/Berita/210931/Potensi-Media-Sosial-Dalam-Promosi-Wisata-Pesisir-Selatan.

Farida, U. (2013). Pengaruh Aksesibilitas Terhadap Karakteristik Sosial Ekonomi Masyarakat Pedesaan Kecamatan Bumijawa Kabupaten Tegal. Jurnal Wilayah Dan Lingkungan, 49-66.

Franto Tonggi Tampubolon, Chablullah Wibisono, Mohamad Gita Indrawan, & Muammar Khaddafi. (2023). DETERMINATION OF WORK CULTURE, WORKLOAD, AND WORK ETHOS WITH JOB SATISFACTION AS AN INTERVENING VARIABLE ON WORK EFFECTIVENESS AT THE REGIONAL SECRETARIAT OF PROVINCE KEPULAUAN RIAU. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(1), 1–11. https://doi.org/10.54443/ijebas.v3i1.624

Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square PLS Dilengkapi Software Smartpls 3.00 Xistat 2014 dan WarpPLS 4.0. (Edisi 4). Semarang: Badan Penerbit Universitas Diponegoro Semarang.

Kotler, P., & Keller, K. (2017). Manajemen Pemasaran. Jakarta: Erlangga.

Kotler, P., & Keller, K. L. (2016). Marketing Managemen (15th Editi). Pearson Education,Inc.

Lopes, S. D. F. (2011). Destination Image: Origins, Developments and Implications. Journal of Pasos Revista de Turismo y Patrimonio Cultural. Vol 9. No 2. Pags. 305-315.

Mukiroh, & Setiyorini, H. D. (2012). Pengaruh Faktor-Faktor Penarik Kepariwisataan Wisatawan Asal Malaysia Terhadap Keputusan Berkunjung Ke Kota Pekanbaru (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Peanbaru). Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 269–290.

Mulyati, Y., Haryeni, & Masruri. (2018). Pengaruh Electronic Word Of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat Dan Keputusan Berkunjung Wisatawan Domestik Pada Destinasi Wisata Kota Bukit Tinggi. Jurnal Ekonomi & Bisnis Dharma Andalas, 20(1), 168–187.

Payangan, O. R. (2014). Pemasaran Jasa Pariwisata. Bogor: IPB Press.

Philip Feifan Xie & Jingjing Luo (2021) Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model, Journal of Travel & Tourism Marketing, 38:8, 867-880, DOI: 10.1080/10548408.2021.1961653

Pike, S. (2014). Destination Marketing Organisations,. UK: Elsevier.

Raymond, R., Siregar, D., Putri, A., Indrawan, M., & Simanjuntak, J. (2023). PENGARUH DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA PT TANJUNG MUTIARA PERKASA. JURSIMA (Jurnal Sistem Informasi Dan Manajemen), 11(1), 129-133. https://doi.org/10.47024/js.v11i1.570

Riantika, I. (2016). Pengaruh Electronic Word Of Mouth, Daya Tarik, Dan Lokasi Terhadap Keputusan Berkunjung Wisata Wandi Curug Sidoharjo. Program Studi Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Sanata Dharma Yogyakarta.

Sarwono, J. (2012). Metode Riset Skripsi Pendekatan Kuantatitif (Menggunakan Prosedur SPSS) Tuntutan Praktis Dalam Menyusun Skripsi. Jakarta: Elex Media Komputindo.

Setiadi, N. J. (2010). Perilaku Konsumen: Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen (Edisi Revi). Jakarta: Kencana.

Setiadi, N. J. (2020). Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Kencana.

Siregar, D. L., Indrawan, M. G. ., Putri, A. D. ., Rosiska, E., & Raymond, R. (2023). DEVELOPMENT OF PRODUCT PACKAGING DESIGN IN INCOME INCREASING BUSINESS GROUP OF PROSPER FAMILY (UPPKS) FRIENDS KITCHEN IN BATAM CITY: Pengembangan Desain Kemasan Produk Pada Kelompok Usaha Peningkatan Pendapatan Keluarga Sejahtera (UPPKS) Sahabat Kitchen Di Kota Batam. PUAN INDONESIA, 4(2), 279–284. https://doi.org/10.37296/jpi.v4i2.140

Sopiah, & Sangadji, E. (2018). Andi Offset. Jakarta: Andi Offset.

Sugiyono. (2014). Metode Penelitian Bisnis. Bandung: Alfabeta.

Sugiyono. (2018). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung: Alfabeta.

Sunyoto, D., & Susanti, F. (2015). Manajemen Pemasaran Jasa: Merencanakan, Mengelola, dan Membidik Pasar Jasa. Yogyakarta: CAPS.

Suwantoro, G. (2000). Dasar-Dasar Pariwisata. Yogyakarta: Andi.

Suwarduki, P. R., Yulianto, E., & Mawardi, M. K. (2016). Pengaruh Electronic Word Of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat Dan Keputusan Berkunjung (Survei pada Followers Aktif Akun Instagram Indtravel yang Telah Mengunjungi Destinasi Wisata di Indonesia). Jurnal Administrasi Bisnis (JAB)|Vol. 37 No. 2 Agustus.

Syahrul, A. R. (2015). Pengaruh Daya Tarik , Fasilitas Dan Aksesibilitas Terhadap Resort Di Kab. Kep. Mentawai. Jurnal STKIP PGRI Sumatera Barat, Volume 7(No 1), 71–82.

Wardhani, U. E., Viverawati, & Mustafa. (2008). Usaha Jasa Pariwisata. Jakarta: Direktorat Pembinaan Sekolah Menengah Kejuruan, Direktorat Jenderal Manajemen Pendidikan Dasar dan Menengah Departemen Pendidikan Nasional.