The Influence of Halal Awareness and Halal Certificate on Purchasing Decisions for Mixue Products
Keywords:
Halal Awareness, Halal Certificate, Purchase Decision
Abstract
The purpose of this study was to analyze the effect of halal awareness and halal certificate on purchasing decisions for Mixue products. This type of research is quantitative. The population of this study were students of Universitas Muhammadiyah Surakarta. The sample calculation technique using the malhorta formula, obtained a sample size of 100 respondents. Non-probability sampling design with purpose sampling technique is used to take samples carried out in research. The data source of this research is primary data. The method of data analysis in this study with the help of the SPSS application. The result of this study is that there is an effect of Halal Awareness on purchasing decisions. Halal Certificate has a positive and significant effect on purchasing decisions. This shows that students at Universitas Muhammadiyah Surakarta really consider Halal Awareness and Halal Certificate in consuming a product. A consumer's awareness of halal products is one of them by knowing the food packaging process used, the cleanliness of the food they consume. This is important to ensure that the products they consume are truly halal products.
References
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Hasibuan, hasrul azwar, Nasution, D. T., & Anggraini, F. (2017). The Effect of Halal Label, Halal Awareness and Brand Image on Consumer Intention to Buy. International Journal For Innovative Research In Multidisciplinary Field, 3(11), 140–147.
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Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. (2019). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(06), 1657–1670.
Khofifah, S., & Supriyanto, A. (2022). Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement, dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal. Jurnal Manajemen Dan Penelitian Akuntansi, 15(1), 1–13.
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Setyaningsih, E. D., & Marwansyah, S. (2019). The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. Syi’ar Iqtishadi: Journal of Islamic Economics, Finance and Banking., 3(1).
Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. CV Alfabeta.
Tjiptono, F. (2020). Strategi Pemasaran Prinsip dan Penerapan. Penerbit Andi.
Wijaya, S. A. (2023). Pengaruh Labelisasi Halal dan Halal Awareness Terhadap Keputusan Pembelian Produk Makanan Impor Dalam Kemasan. Primanomics: Jurnal Ekonomi Dan Bisnis, 21(2), 1–8.
Alfarizi, Moh. K., & Widyastuti, R. A. (2023). Penjelasan Lengkap Es Krim Mixue: Belum Punya Sertifikat Halal, Bukan Berarti Tidak Halal. Tempo.Com.
Astuti, R., & Hakim, M. A. (2021). Pengaruh Label Halal dan Ketersediaan Produk Terhadap Keputusan Pembelian Konsumen pada 212 Mart di Kota Medan. MANEGGIO: Jurnal Ilmiah Magister Manajemen, 4(1).
Aswan, D. T., & Aqsa. (2022). Mixue Kenapa Viral Di Tiktok, Twitter, Instagram? Mengenal Es Krim Asal China Kini Trending Topik Mixue Kenapa Viral Di Tiktok, Twitter, Instagram? Mengenal Es. TribunNews.Com.
Bakhtiar, A., Rahayu Ningsih, N., & Muthia Sari, N. (2021). Impact of Brand Image, Halal Status, and Government Certification on Purchasing Decisions for Food and Beverages. Proceedings of the International Conference on Industrial Engineering and Operations Management , 1806–1813.
Bashir, A. M. (2019). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing, 11(6), 1295–1311.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 edisi ke-9. . Universitas Diponegoro.
Hasibuan, hasrul azwar, Nasution, D. T., & Anggraini, F. (2017). The Effect of Halal Label, Halal Awareness and Brand Image on Consumer Intention to Buy. International Journal For Innovative Research In Multidisciplinary Field, 3(11), 140–147.
Herindar, E. (2022). Maqashid sharia and the importance of consuming halal food products for Z muslim generation. Halal Research, 2(2), 77–95.
Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. (2019). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(06), 1657–1670.
Khofifah, S., & Supriyanto, A. (2022). Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement, dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal. Jurnal Manajemen Dan Penelitian Akuntansi, 15(1), 1–13.
Mohd Hashim, A. J., Jamil, N. N., Nazri, M. A., Majid, M., & W Ab Rahman, N. A. F. (2023). The Influence Of Spiritual Intelligence, Spiritual Congruence And Accounting Literacy On Attitude Of Purchasing Halal Product Towards Intention To Purchase Among Generation Alpha. Journal of Nusantara Studies (JONUS), 8(2), 73–94. https://doi.org/10.24200/jonus.vol8iss2pp73-94
Novita, Y., Annisa, A. A., Bawono, A., Albab Al Umar, A. U., Rachmawati, A. K., & Safaah, N. (2022). The Effect of Halal Awareness and Halal Certification on Interest in Buying Halal Products During Covid-19 Pandemic. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(3). https://doi.org/10.47065/ekuitas.v3i3.1173
Nur, M. R. T., Fathoni, M. A., & Sari, L. P. (2021). The Impact of Awareness, Lifestyle and Halal Certification on The Buying Interests of MSME’s Halal Food Products in DKI Jakarta. El-Barka: Journal of Islamic Economics and Business, 4(2), 156–189. https://doi.org/10.21154/elbarka.v4i2.3207
Pambudi, B. G. (2018). Pengaruh Kesadaran Halal dan Sertifikasi Halal terhadap Minat Beli Produk Mie Instan (Studi pada Pemuda Muslim Bandarlampung). Universitas Lampung.
Purwanto, A., & Sudargini, Y. (2021). Exploring Factors Affecting the Purchase Intention of Halal Food Products: An Empirical Study on Student Consumers. International Journal of Social And Management Studies (Ijosmas), 2(4), 13–21. https://www.ijosmas.org
Rifai, M. S. A., Nurhidayat, W., Prianka, W. G., Salsabila, F. L., & Nabilah, S. S. (2022). Pengaruh Halal Awarness, Sertifikasi Halal dan bahan makanan Halal terhadap keputusan pembelian produk makanan di Era Pandemic Covid-19. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 5(4), 1563–1576.
Saputra, A. A., & Jaharuddin. (2022). Pengaruh Sertifikasi Halal, Kesadaran Halal, Dan Celebrity Endorse Terhadap Keputusan Pembelian Produk Zoya (Studi Kasus Mahasiswa FEB UMJ). Jurnal Ilmiah Ekonomi Islam, 8(2), 1840–1847.
Setyaningsih, E. D., & Marwansyah, S. (2019). The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. Syi’ar Iqtishadi: Journal of Islamic Economics, Finance and Banking., 3(1).
Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. CV Alfabeta.
Tjiptono, F. (2020). Strategi Pemasaran Prinsip dan Penerapan. Penerbit Andi.
Wijaya, S. A. (2023). Pengaruh Labelisasi Halal dan Halal Awareness Terhadap Keputusan Pembelian Produk Makanan Impor Dalam Kemasan. Primanomics: Jurnal Ekonomi Dan Bisnis, 21(2), 1–8.
Published
2024-01-09
How to Cite
Muhammad Ilham Atha Abhinaya, & Anton Agus Setyawan. (2024). The Influence of Halal Awareness and Halal Certificate on Purchasing Decisions for Mixue Products. Brilliant International Journal Of Management And Tourism , 4(1), 62-76. https://doi.org/10.55606/bijmt.v4i1.2650
Section
Articles
