Analysis of the Kemata Air Senjoyo Tourism Area Development Strategy for Tourist Interest

Yadina Waruwu; Dyah Palupiningtyas

doi:10.55606/bijmt.v4i1.2829

Yadina Waruwu STIEPARI Semarang
Dyah Palupiningtyas STIEPARI Semarang

DOI: https://doi.org/10.55606/bijmt.v4i1.2829

Keywords: Development, Strategy, Senjoyo Waterfall, Tourist areas, Visitor interests

Abstract

The ecotourism potential in Senjoyo Village, Salatiga, lies in its beautiful natural landscapes and enjoyable water activities, supported by adequate infrastructure and facilities. Accessibility to Senjoyo Salatiga is convenient, with a friendly local community. The ecotourism management strategy in Senjoyo Salatiga focuses on maximizing promotion, improving road access, enhancing and supplementing ecotourism activity facilities, fostering the local community as ecotourism guides, and implementing training on tourism awareness and the importance of preserving the ecotourism site in Senjoyo Salatiga.

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