Pengaruh Harga dan Fasilitas Terhadap Kepuasan Pengunjung di Daya Tarik Wisata Bukit Chinangkiak Kabupaten Solok
DOI:
https://doi.org/10.55606/jempper.v3i1.2287Keywords:
Price, Facilities, Visitor SatisfactionAbstract
The purpose of this study was to determine the effect of price and facilities on visitor satisfaction at the Bukit Chinangkiak tourist attraction in Solok Regency. This type of research is descriptive quantitative with survey method. The population is all tourists visiting the Bukit Chinangkiak tourist attraction and the total average number of tourists in January-December 2022 was 12,202 visitors and a sample of 387 respondents was determined. Data were collected from questionnaires that had been tested for validity and reliability. Multiple linear regression tests were used to test the research hypothesis with the help of SPSS 26.00, obtaining the results, namely: (1) Price with sufficient category (64.9%), Facilities with good category (65.3%) and Visitor Satisfaction with sufficient category (64.3%). A significant value of 0.000 < 0.05 is given in the estimated F value of 303.587. This shows that X1 and X2 have a large impact on Y simultaneously, so this hypothesis is correct, then the regression coefficient values for X1 and X2 are 0.727 and 0.092 respectively, with a significant level of 0.007 < 0.05. This shows that for every 1 unit increase in price, 0.727 more people will decide to visit, and for every 1 unit increase in facilities, 0.092 more people will decide to come. Then, the Adjust R square value is 0.611 which shows that the X1 and X2 variables have a large influence of 61.1%.
References
Amstrong, Gary & Philip, Kotler. (2012) Dasar-Dasar Pemasaran. Jilid I, Alih Bahasa Alexander Sindoro dan Benyamin Molan. Jakarta: Penerbit Prenhalindo
Aziz, A., Mukhlisoh, I., & Abikusna, A. (2019). Peran Layanan Jasa dalam memberikan Kepuasan Wisatawan dan Minat Berkunjung Ulang pada Obyek Wisata Hutan Mangrove Pandansari Brebes. Jurnal Ekonomi Manajemen, 2(1).
Emmywati, E. (2016). Pengaruh Kualitas Layanan Yang Terdiri Dari Kenyamanan, Keamanan, Kemudahan Dan Fasilitas Terhadap Kepuasan Konsumen Pada Galeri Seni Dan Pusat Meditation Ponorogo Jawa Timur. Jurnal Manajemen, 1(3), 8. https://doi.org/10.30736/jpim.v1i3.34
Pantilu, D., Koleangan, R. A. M., & Roring, F. (2018). Pengaruh Kualitas Pelayanan, Harga dan Fasilitas Terhadap Kepuasaan Pelanggan Pada Warunk Bendito Kawasan Megamas Manado. Pengaruh Kualitas…… 3723 Jurnal EMBA, 6(4), 3723–3732.
Putra, A. Y., & Suyuthie, H. (2022). Persepsi pengunjung tentang fasilitas daya tarik wisata Pantai Sako di Kota Padang. Jurnal Pendidikan Tambusai, 6(1), 1–7.
Rahma Yanti. (2021). Pengaruh Pelayanan, Fasilitas dan Harga Terhadap Kepuasan Konsumen di Restoran Gumarang Padang Panjang.
Ratnasari, P., & Alriani, I. M. (2019). Pengaruh Harga Tiket, Fasilitas Wisata, Dan Kualitas Jasa Wisata Terhadap Kepuasan Konsumen Grand Maerokoco Semarang. Jurnal Ekonomi Manajemen Dan Akuntansi, 47, 65–74.
Septianing, A. D., & Farida, N. (2021). Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap Niat Berkunjung Kembali Melalui Kepuasan Pengunjung (Studi Obyek Wisata Goa Kreo Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 10(1), 781–792. https://doi.org/10.14710/jiab.2021.29796
Soekanto. (2016). Pengaruh Produk, Harga ,Promosi dan Lokasi Terhadap keputusan Pembelian studi di toko mahkota. 13(2004), 1. https://doi.org/10.32812/jibeka.v13i2.116.Tujuan
Suhardi, Y., Zulkarnaini, Z., Burda, A., Darmawan, A., & Klarisah, A. N. (2022). Pengaruh Harga, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan. Jurnal STEI Ekonomi, 31(02), 31–41. https://doi.org/10.36406/jemi.v31i02.718
Suryani. (2019). Dampak pengembangan Kawasan Wisata Pantai Padang Terhadap Usaha Pedagang Kaki Lima. Dinas Pariwisata Kota Padang, 2(4), 1–100.
Sugiyono, P. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (D. Sutopo. S. Pd, MT, Ir. Bandung: Alfabeta.
