Pengaruh Perceived Value Terhadap Revisit Intention Di Daya Tarik Wisata Linggai Park Maninjau Kabupeten Agam
DOI:
https://doi.org/10.55606/jempper.v3i1.2713Kata Kunci:
Perceived Value, Revisit IntentionAbstrak
This research motivation is the decrease in revisit intention at Linggai Park Maninjau tourism attraction, which is evidenced by visitor complaints expressed with social media. The research purposess is to reveal the perceived value influence on revisit intention at Linggai Park Maninjau tourism attraction in Agam Regency. The method for research used included approach quantitative with a causal associative. The population consists of visitors who visit Linggai Park Maninjau, and the average visitors number from July to December 2022 is 3,095 visitors. Therefore, a sample of 226 respondents was determined. Data was collected from a questionnaire where validity and reliability has been tested. Simple linear regression and coefficient of determination were used to test the research hypothesis with the assistance of SPSS version 25.00. The results obtained a value of F at 586.521 with a level of significance is 0.000 < 0.05, indicated that accept for Ha and reject for H0, and there is a significant influence from perceived score and revisit intention. Furthermore, the coefficient of regression perceived value is 0.828 with a significance value of 0.000 < 0.05, meaning that every one unit increase in perceived value will increase revisit intention by 0.828 units. The value of R square is 0.724 indicates that perceived value has an influence on revisit intention with a percentage of 72.4%, while the remaining 27.6% is influenced by other factors.
Referensi
Anggraeni, R., Rizan, M., & Saidani, B. (2022). Pengaruh Perceived Value dan Promotion terhadap Revisit Intention dengan Kepuasan sebagai Intervening. Jurnal Bisnis, Manajemen, dan Keuangan-JBMK, 3(1), 128-139.
Julianis, A., & Wulandari, D. P. . (2023). PENGARUH PERCEIVED VALUE TERHADAP MINAT GEN Z BERKUNJUNG KEMBALI KE MUSEUM KERETA API KOTA SAWAHLUNTO. Jurnal Visionida, 9(2), 165–173. https://doi.org/10.30997/jvs.v9i2.10836
Nurdiana, A., Putri, D. J., Soehadi, A. W., & Wijanarti, S. W. (2020). Analisis Pengaruh Overall Experience Terhadap Memorable Tourism dan Revisit Intention. GARUDA (Global Research on Tourism Development and Advancement), 2(2), 96-118.
Prayogo, R., & Pontan, D. (2021, August). Identifikasi Tingkat Faktor Dominan Pengembangan Infrastruktur Tempat Wisata Cagar Alam. In Prosiding Seminar Intelektual Muda (Vol. 3, No. 1).
Sugiyono, (2019). Metode Penelitian Pendidikan (Kuantitatif, Kualitatif, Kombinasi, R&D dan Penelitian Pendidikan). ALFABETA, Bandung.
Tjiptono, Fandy. 2016. Marketing Scales. Yogyakarta: Penerbit ANDI.
Wang, B., Yang, Z., Han, F., & Shi, H. (2016). Road Trip In China: The Mediation Effect of Perceived value and Tourist Satisfaction on the Relationship Between Destination Image and Loyalty. Preprints (www. preprints. org), doi, 10
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm (7th ed.). McGrow-Hil.
