Indonesian Skin Care Stores' Emotional Marketing
DOI:
https://doi.org/10.55606/jimak.v3i3.2144Keywords:
Experiential Marketing, Emotional Marketing and Customer LoyaltyAbstract
The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
References
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Norvadewi, N., Zaroni, A. N., & Rahmah, F. (2021). Zakat Management in the Covid-19 Pandemic Era.
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Razali, G., Akbarina, F., Arubusman, D. A., Rukmana, A. Y., & Yusuf, M. (2023). Loyalty and the Effects of Trust and Switching Barriers. Jurnal Mirai Management, 8(1), 237-248.
Rafid, M., Sutaguna, I. N. T., Rukmana, A. Y., Fauzan, R., & Yusuf, M. (2023). Social Media Application For Coffee Shop Development In Bandung City. Al-Kharaj: Journal of Islamic Economic and Business, 5(2).
Rukmana, A. Y., Harto, B., & Gunawan, H. (2021). Analisis analisis urgensi kewirausahaan berbasis teknologi (technopreneurship) dan peranan society 5.0 dalam perspektif ilmu pendidikan kewirausahaan. JSMA (Jurnal Sains Manajemen dan Akuntansi), 13(1), 8-23.
Rukmana, A. Y., Meltareza, R., Harto, B., Komalasari, O., & Harnani, N. (2023). Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers. West Science Business and Management, 1(03), 169-175.
Rukmana, A. Y., Bakti, R., Ma’sum, H., & Sholihannnisa, L. U. (2023). Pengaruh Dukungan Orang Tua, Harga Diri, Pengakuan Peluang, dan Jejaring terhadap Niat Berwirausaha di Kalangan Mahasiswa Manajemen di Kota Bandung. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(02), 89-101.
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Saepudin, A., Prihadi, M. D., Asmala, T., & Yusuf, M. (2022). WORK FROM HOME (WFH) POLICIES ARE BEING IMPLEMENTED AT THE BANDUNG CITY PUBLIC WORKS DEPARTMENT. Journal of Research and Development on Public Policy, 1(1), 42-50.
Saepudin, A., & Yusuf, M. (2022). THE EFFECTIVENESS OF VILLAGE FUND POLICY ON INFRASTRUCTURE DEVELOPMENT. LITERACY: International Scientific Journals of Social, Education, Humanities, 1(3), 172-180.
Sampe, F., Haryono, A., Pakiding, D. L., Norvadewi, N., & Yusuf, M. Y. (2022). Analysis Of Typical Capabilities And Entrepreneurial Orientation Against Competitive Advantage In Bandung Traditional Foods Msmes.
Saputro, R. H., Anggoro, T., Muslim, S., Wardani, I. U., Fatmawati, E., Yusuf, M., ... & Yusuf, M. A. (2023). Gaining Millenial and Generation Z Vote: Social Media Optimization by Islamic Political Parties. resmilitaris, 13(1), 323-336.Siregar, A. P., Nofirman, N., Yusuf, M., Jayanto, I., & Rahayu, S. (2022). The Infl
ence of Taste and Price on Consumer Satisfaction. Quantitative Economics and Management Studies, 3(6), 998-1007.
Siregar, N., Nursyamsi, S. E., Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). DIGITAL MARKETING TO E-COMMERCE CUSTOMERS. Journal of Management and Creative Business, 1(2), 182-198.
Soukotta, A., Sampe, F., Putri, P. A. N., Cakranegara, P. A., & Yusuf, M. (2022). FINANCIAL LITERACY AND SAVINGS BEHAVIOR FEMALE ENTREPRENEURS IN KIARACONDONG MARKET, BANDUNG CITY. Jurnal Darma Agung, 30(2), 652-662.
Soukotta, A., Yusuf, M., Zarkasi, Z., & Efendi, E. (2023). Corporate Actions, Earning Volatility, And Exchange Rate Influence On Stock Price Stability. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 2(2), 197-214.
Sucipto, B., Yusuf, M., & Mulyati, Y. (2022). Performance, Macro Economic Factors, And Company Characteristics In Indonesia Consumer Goods Company. Riwayat: Educational Journal of History and Humanities, 5(2), 392-398.
Sudirjo, F., Lotte, L. N. A., Sutaguna, I. N. T., Risdwiyanto, A., & Yusuf, M. (2023). THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(2), 110-126.
Sudirjo, F., Ratnawati, R., Hadiyati, R., Sutaguna, I. N. T., & Yusuf, M. (2023). THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND E-SERVICE QUALITY ON BUYING DECISIONS IN ELECTRONIC COMMERCE. Journal of Management and Creative Business, 1(2), 156-181.
Sudirjo, F., Sutaguna, I. N. T., Silaningsih, E., Akbarina, F., & Yusuf, M. (2023). THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 2(3), 27-36.
Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung. International Journal of Economics and Management Research, 2(1), 76-87.
Sutaguna, I. N. T., Sampe, F., Dima, A. F., Pakiding, D. L., & Yusuf, M. (2022). Compensation and Work Discipline's Effects on Employee Achievement at Perumda Pasar Juara. YUME: Journal of Management, 5(3), 408-428.
Sutaguna, I. N. T., Zaroni, A. N., Pakki, E., Rukmana, A. Y., & Rahayu, P. P. (2023). Training on Business Planning Using Business Canvas Models. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(3), 34-43.
Yusuf, M., Fitriyani, Z. A., Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Service. Jurnal Darma Agung, 30(2), 559-573.
Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2.
Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.
Yusuf, M., Saiyed, R., & Sahala, J. (2022, December). Swot Analysis in Making Relationship Marketing Program. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 573-588).
Yusuf, M., Sutrisno, S., Putri, P. A. N., Asir, M., & Cakranegara, P. A. (2022). Prospek
Penggunaan E-Commerce Terhadap Profitabilitas Dan Kemudahan Pelayanan Konsumen: Literature Review. Jurnal Darma Agung, 30(1), 786-801
Zaroni, A. N. (2007). Bisnis dalam Perspektif Islam (Telaah aspek keagamaan dalam kehidupan ekonomi). Mazahib.
Zaroni, A. N. (2015). Globalisasi Ekonomi Dan Implikasinya Bagi Negara-Negara Berkembang Telaah Pendekatan Ekonomi Islam.
Mediated Quality Of Work Life Relationship Satisfaction On The Job And Organizational Commitment. Jurnal Darma Agung, 30(2), 589-605.
Alfiah, A., Suhendar, A., & Yusuf, M. (2023). Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Vinyl Flooring Merek Taco di CV Indosanjaya Kota Bandung. SEIKO: Journal of Management & Business, 6(1), 492-503.
Atmaja, D. S., Zaroni, A. N., & Yusuf, M. (2023). Actualization Of Performance Management Models For The Development Of Human Resources Quality, Economic Potential, And Financial Governance Policy In Indonesia Ministry Of Education. Multicultural Education, 9(01), 1-15.
Baidun, A., Rijal, S., Yeti, Y., Norvadewi, N., & Zaroni, A. N. (2023). Employee Financing System Analysis With Murabahah Contracts At Bprs Baitur Ridha Bandung.
Baidun, A., Zaroni, A. N., Fachrurazi, F., & Ernayani, R. (2023). Satisfaction Of The Islamic Finance Industry With The Performance Of Interns In Higher Education.
Chadijah, S., Syariatin, N., Rohmiyati, Y., Utomo, J., & Rukmana, A. Y. (2023). A Correlational Study of Gadget Used Towards Reading Interest. Journal of English Culture, Language, Literature and Education, 11(1), 59-78.
Fkun, E., Yusuf, M., Rukmana, A. Y., Putri, Z. F., & Harahap, M. A. K. (2023). Entrepreneurial Ecosystem: Interaction between Government Policy, Funding and Networks (Study on Entrepreneurship in West Java). Jurnal Ekonomi dan Kewirausahaan West Science, 1(02), 77-88.
Hakim, C., Agustina, T., Rukmana, A. Y., Hendra, J., & Ramadhani, H. (2023). The Influence of Entrepreneurship Intellectual Capital in The Contribution to Economic Growth in The City of Bandung. Jurnal Ekonomi dan Kewirausahaan West Science, 1(02), 68-76.
Kaniawati, K. (2019). Analisis Pengaruh Psikologi Konsumen Dan Etnosentrisme Terhadap Minat Beli Konsumen Sepatu Di Cibaduyut Bandung (Studi Kasus Konsumen Diana Shoes Bandung). Jurnal Muara Ilmu Ekonomi Dan Bisnis, 3(2), 247.
Liow, F. E. R., Zaroni, A. N., Gustini, S., Ningtyas, M. W. A., & Liswandi, L. (2023). Compensation, Motivation, And Job Satisfaction Effects On Employee Performance In The Company.
Maulida, S., Jasfar, F., & Hamzah, M. Z. (2020, September). Analysis of the effect of brand image, tourist perception, service quality toward revisit intention in recreational parks in DKI Jakarta. In International Conference on Management, Accounting, and Economy (ICMAE 2020) (pp. 152-154). Atlantis Press.
Maulida, S., Sari, W. I., & Rusman, H. (2023). PELATIHAN PENGISIAN DAN PELAPORAN PPH PASAL 21 WAJIB PAJAK ORANG PRIBADI DI KELURAHAN JATINEGARA, JAKARTA TIMUR. Komunity: Jurnal Pengabdian kepada Masyarakat, 2(2), 87-94.
Maulida, S., Hamzah, R., Camalia, F., & Pardede, M. (2023). LITERASI KEUANGAN BAGI ANAK USIA DINI. Komunity: Jurnal Pengabdian kepada Masyarakat, 2(1), 9-17.
Maulida, S., Hamzah, R., Sabardiman, K., Gunawan, S. Z., Dewi, K. A. S., & Sudhana, A. (2022). PENGENALAN FINTECH (MASA TUA LEBIH NYAMAN DENGAN BANK). Komunity: Jurnal Pengabdian kepada Masyarakat, 1(1), 19-26.
Maulida, S., Hamzah, R., Rapani, A., Sari, W. I., & Latief, Y. (2022). BERKEMBANG BERSAMA TOKOPEDIA. Komunity: Jurnal Pengabdian kepada Masyarakat, 1(2), 44-48.
Maulida, S. (2020). PREFERENSI PELANGGAN ONLINE SHOP INSTAGRAM BERDASARKAN KONTEN AKUN@ MARTAPURA_BENGKENG (Doctoral dissertation, Universitas Islam Kalimantan MAB).
Norvadewi, N., Dina, C., Komariah, K., & Zaroni, A. N. (2021, December). The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda. In Annual International Conference on Islamic Economics and Business (AICIEB) (Vol. 1, pp. 116-126).
Norvadewi, N., Zaroni, A. N., & Rahmah, F. (2021). Zakat Management in the Covid-19 Pandemic Era.
Pramudito, D. K., Arijanti, S., Rukmana, A. Y., Oetomo, D. S., & Kraugusteeliana, K. (2023). The Implementation of End User Computing Satisfaction and Delone & Mclean Model to Analyze User Satisfaction of M. TIX Application. Jurnal Informasi dan Teknologi, 5(3), 7-12.
Razali, G., Akbarina, F., Arubusman, D. A., Rukmana, A. Y., & Yusuf, M. (2023). Loyalty and the Effects of Trust and Switching Barriers. Jurnal Mirai Management, 8(1), 237-248.
Rafid, M., Sutaguna, I. N. T., Rukmana, A. Y., Fauzan, R., & Yusuf, M. (2023). Social Media Application For Coffee Shop Development In Bandung City. Al-Kharaj: Journal of Islamic Economic and Business, 5(2).
Rukmana, A. Y., Harto, B., & Gunawan, H. (2021). Analisis analisis urgensi kewirausahaan berbasis teknologi (technopreneurship) dan peranan society 5.0 dalam perspektif ilmu pendidikan kewirausahaan. JSMA (Jurnal Sains Manajemen dan Akuntansi), 13(1), 8-23.
Rukmana, A. Y., Meltareza, R., Harto, B., Komalasari, O., & Harnani, N. (2023). Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers. West Science Business and Management, 1(03), 169-175.
Rukmana, A. Y., Bakti, R., Ma’sum, H., & Sholihannnisa, L. U. (2023). Pengaruh Dukungan Orang Tua, Harga Diri, Pengakuan Peluang, dan Jejaring terhadap Niat Berwirausaha di Kalangan Mahasiswa Manajemen di Kota Bandung. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(02), 89-101.
Rukmana, A. Y., Zebua, R. S. Y., Aryanto, D., Nur'Aini, I., Ardiansyah, W., Adhicandra, I., & Setiawan, Z. (2023). DUNIA MULTIMEDIA: Pengenalan dan Penerapannya. PT. Sonpedia Publishing Indonesia.
Sari, F. W., Nurzaroni, A., & Fadhilah, N. (2022). Pengaruh Daya Tarik Iklan, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli E-Commerce Tokopedia (Studi Kasus Generasi Muslim Millenial Di Samarinda). Borneo Islamic Finance and Economics Journal, 1-14.
Saepudin, A., Prihadi, M. D., Asmala, T., & Yusuf, M. (2022). WORK FROM HOME (WFH) POLICIES ARE BEING IMPLEMENTED AT THE BANDUNG CITY PUBLIC WORKS DEPARTMENT. Journal of Research and Development on Public Policy, 1(1), 42-50.
Saepudin, A., & Yusuf, M. (2022). THE EFFECTIVENESS OF VILLAGE FUND POLICY ON INFRASTRUCTURE DEVELOPMENT. LITERACY: International Scientific Journals of Social, Education, Humanities, 1(3), 172-180.
Sampe, F., Haryono, A., Pakiding, D. L., Norvadewi, N., & Yusuf, M. Y. (2022). Analysis Of Typical Capabilities And Entrepreneurial Orientation Against Competitive Advantage In Bandung Traditional Foods Msmes.
Saputro, R. H., Anggoro, T., Muslim, S., Wardani, I. U., Fatmawati, E., Yusuf, M., ... & Yusuf, M. A. (2023). Gaining Millenial and Generation Z Vote: Social Media Optimization by Islamic Political Parties. resmilitaris, 13(1), 323-336.Siregar, A. P., Nofirman, N., Yusuf, M., Jayanto, I., & Rahayu, S. (2022). The Infl
ence of Taste and Price on Consumer Satisfaction. Quantitative Economics and Management Studies, 3(6), 998-1007.
Siregar, N., Nursyamsi, S. E., Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). DIGITAL MARKETING TO E-COMMERCE CUSTOMERS. Journal of Management and Creative Business, 1(2), 182-198.
Soukotta, A., Sampe, F., Putri, P. A. N., Cakranegara, P. A., & Yusuf, M. (2022). FINANCIAL LITERACY AND SAVINGS BEHAVIOR FEMALE ENTREPRENEURS IN KIARACONDONG MARKET, BANDUNG CITY. Jurnal Darma Agung, 30(2), 652-662.
Soukotta, A., Yusuf, M., Zarkasi, Z., & Efendi, E. (2023). Corporate Actions, Earning Volatility, And Exchange Rate Influence On Stock Price Stability. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 2(2), 197-214.
Sucipto, B., Yusuf, M., & Mulyati, Y. (2022). Performance, Macro Economic Factors, And Company Characteristics In Indonesia Consumer Goods Company. Riwayat: Educational Journal of History and Humanities, 5(2), 392-398.
Sudirjo, F., Lotte, L. N. A., Sutaguna, I. N. T., Risdwiyanto, A., & Yusuf, M. (2023). THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(2), 110-126.
Sudirjo, F., Ratnawati, R., Hadiyati, R., Sutaguna, I. N. T., & Yusuf, M. (2023). THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND E-SERVICE QUALITY ON BUYING DECISIONS IN ELECTRONIC COMMERCE. Journal of Management and Creative Business, 1(2), 156-181.
Sudirjo, F., Sutaguna, I. N. T., Silaningsih, E., Akbarina, F., & Yusuf, M. (2023). THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 2(3), 27-36.
Sutaguna, I. N. T., Razali, G., & Yusuf, M. (2023). Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung. International Journal of Economics and Management Research, 2(1), 76-87.
Sutaguna, I. N. T., Sampe, F., Dima, A. F., Pakiding, D. L., & Yusuf, M. (2022). Compensation and Work Discipline's Effects on Employee Achievement at Perumda Pasar Juara. YUME: Journal of Management, 5(3), 408-428.
Sutaguna, I. N. T., Zaroni, A. N., Pakki, E., Rukmana, A. Y., & Rahayu, P. P. (2023). Training on Business Planning Using Business Canvas Models. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(3), 34-43.
Yusuf, M., Fitriyani, Z. A., Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Service. Jurnal Darma Agung, 30(2), 559-573.
Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2.
Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.
Yusuf, M., Saiyed, R., & Sahala, J. (2022, December). Swot Analysis in Making Relationship Marketing Program. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 573-588).
Yusuf, M., Sutrisno, S., Putri, P. A. N., Asir, M., & Cakranegara, P. A. (2022). Prospek
Penggunaan E-Commerce Terhadap Profitabilitas Dan Kemudahan Pelayanan Konsumen: Literature Review. Jurnal Darma Agung, 30(1), 786-801
Zaroni, A. N. (2007). Bisnis dalam Perspektif Islam (Telaah aspek keagamaan dalam kehidupan ekonomi). Mazahib.
Zaroni, A. N. (2015). Globalisasi Ekonomi Dan Implikasinya Bagi Negara-Negara Berkembang Telaah Pendekatan Ekonomi Islam.
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Published
2023-10-02
How to Cite
Akhmad Nur Zaroni, Sofia Maulida, Heny Herawati, Syamsu Rijal, & Arief Yanto Rukmana. (2023). Indonesian Skin Care Stores’ Emotional Marketing. Jurnal Ilmiah Manajemen Dan Kewirausahaan, 2(3), 129–138. https://doi.org/10.55606/jimak.v3i3.2144
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