Anteseden Keinginan Konsumen Mengunjungi Ritel Fisik Di Era Kemajuan Industri E-Commerce
Keywords:
previous experience, store familiarity, store layout, store merchandise, store service
Abstract
Kemajuan industri e-commerce menciptakan tantangan bagi perusahaan ritel offline saat ini. Meskipun harus bersaing secara ketat dengan toko online, tetapi ritel offline masih diinginkan oleh konsumen. Ritel offline mampu bertahan karena sebagian konsumen masih memilih untuk datang ke toko dan melihat produk terlebih dahulu sebelum membelinya. Salah satu ritel besar yang populer di Indonesia adalah Transmart yang sedang mengalami penutupan 39 gerainya sepanjang 2021-2023. Tetapi ada beberapa gerai yang masih sangat potensial salah satunya adalah Transmart Cempaka Putih. Tujuan penelitian ini adalah untuk mengetahui hal-hal yang mendorong konsumen untuk berbelanja secara offline di Transmart Cempaka Putih. Responden penelitian adalah orang-orang yang pernah mengunjungi Transmart Cempaka Putih. Hasil penelitian menunjukkan bahwa previous experience berpengaruh terhadap store layout, store merchandise dan store service. Sedangkan store familiarity tidak berpengaruh terhadap store layout, store merchandise dan store service.
References
Achmadi, Abu dan Cholid Narbuko, Metode Penelitian. Jakarta: Bumi Aksara. 2013
Authors, For. 2013. “Enhancing Customer Shopping Experience in Malls of Emerging Countries – the ‘ Mauritius ’ Experience.”
———. 2014. “Article Information :”
———. 2016. “Article Information : Collaborative Facilities Management Model : Sri Lankan Perspective.”
Ballantine, Paul W., Richard Jack, and Andrew G. Parsons. 2010. “Atmospheric Cues and Their Effect on the Hedonic Retail Experience.” International Journal of Retail & Distribution Management 38(8): 641–53.
Berman dan Evans, 2010. “Retail Management”. 12th Edition. Jakarta; Pearson.
Borges, Adilson, Jean-charles Chebat, and Barry J Babin. 2010. “Journal of Retailing and Consumer Services Does a Companion Always Enhance the Shopping Experience ?” Journal of Retailing and Consumer Services 17(4): 294–99.
Burnaz, Sebnem, and Y Ilker Topcu. 2011. “The 7 Th International Strategic Management Conference A Decision Support on Planning Retail Tenant Mix in Shopping Malls.” Procedia - Social and Behavioral Sciences 24: 317–24.
C. G. Sevilla .(2001), Pengantar Metode Penelitian, UIP, Jakarta
Chotipanich, Bangkok Sarich, and Sittiporn Issarasak. 2017. “Property Management A Study of Facility Management Operation Strategy in Shopping Malls: Insights from 4 Top-Class Shopping Malls in "A Study of Facility Management Operation Strategy in Shopping Malls: Insights from 4 Top-Class Shopping Malls in Ban.” Property Management 35.
Debek, Michal. 2016. “What Drives Shopping Mall Attractiveness ? What Drives Shopping Mall Attractiveness ?” (June 2015).
Dębek, Michał. 2015. “What Drives Shopping Mall Attractiveness?” Polish Journal of Applied Psychology 13(1): 67–118.
El-adly, Mohammed Ismail. 2007. “Shopping Malls Attractiveness : A Segmentation Approach.”
Ferdinand, A. (2013), Metode Penelitian Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.
Ferdinand, A. (2014), Metode Penelitian Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.
Ghozali, Imam.2011. Aplikasi Analisis Multivariate dengan Program SPSS edisi kelima. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam.2013. Aplikasi Analisis Multivariate dengan Program SPSS edisi ketujuh. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam.2016. Aplikasi Analisis Multivariate dengan Program IBM SPSS21. Semarang: Badan Penerbit Universitas Diponegoro.
Gilboa, Shaked, and Iris Vilnai-yavetz. 2013. “Shop until You Drop ? An Exploratory
Analysis of Mall Experiences.”
Hair, et.al. (2006). Multivariate Data Analysis. United States: Perason PretinceHall.
Hui, Eddie C M. “Facilities Management Service and Customer Satisfaction in Shopping Mall Sector.” : 194–207.
Jarratt, Brent, Norman Marr, and Gerard Prendergast. 1998. “Retailers’ Views of Shopping Centres: A Comparison of Tenants and Non-Tenants.” International Journal of Retail & Distribution Management 26(4): 162–71.
Lang, Mark, Neal H Hooker, Mark Lang, and Neal H Hooker. 2013. “An Empirical Test of Experiential Shopping in Food Retailing.”
Malhotra, N. K. (2012). Basic Marketing Research: Integration of Social Media,Pearson Education.
Marie, Ann, Fiore Jihyun, and Ann Marie Fiore. 2010. “An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience.”
Maronick, Thomas J. 2007. “Specialty Retail Center’s Impact on Downtown Shopping, Dining, and Entertainment.” International Journal of Retail & Distribution Management 35(7): 556–68.
Nazir, Moh. 2014. Metode Penelitian, edisi 9. Bogor. Ghalia Indonesia.
Press, M I T. 2009. “Patrick Bohl The Effects of Store Atmosphere on Shopping Behaviour - A Literature Review.” : 1–23.
Rangkuti, Freddy. (2007). "Strategi Promosi Yang Kreatif dan Analisis Kasus Integrated Marketing Communciation". Jakarta: PT Gramedia Pustaka Utama.
Riduwan. (2007). " Skala Pengukuran Variabel-Variabel Penelitian" Bandung; Alfabeta.
Santoso, S. (2014), SPSS 22 From Essential to Expert Skills (13th ed.), PT. Elex Media Komputindo, Jakarta
Sekaran, Uma; Bougie, Roger. 2010. Research Method for business : A Skill Building Approach (5th ed.). United Kingdom: John Wiley & Sons Ltd.
Sit, Jason Kokho, and Dawn Birch. 2014. “Entertainment Events in Shopping Malls — profiling Passive and Active Participation Behaviors.” 392(May): 383–92.
Sit, Jason, Bill Merrilees, and Dawn Birch. 2003. “Entertainment-Seeking Shopping Centre Patrons: The Missing Segments.” International Journal of Retail & Distribution Management 31(2): 80–94.
Sudarmanto (2005)."Analisis Regresi Liniear Berganda dengan SPSS". Graha Ilmu, Yogyakarta.
Sugiyono (2014), Metode Penelitian Manajemen (p. 203 & 337), IKAPI, Bandung
Tandon, A., A. Gupta, and V. Tripathi. 2016. “Managing Shopping Experience through Mall Attractiveness Dimensions: An Experience of Indian Metro Cities.” Asia Pacific Journal of Marketing and Logistics 28(4).
Utami, Christina W. 2014. Manajemen Ritel: “Strategi dan Impelentasi operasional bisnis ritel modern di Indonesia”, edisi 2, Jakarta, Salemba empat
Yiu, C.-Y. Chung Yim et al. 2012. “A Tenant-Mix Model for Shopping Malls.” European Journal of Marketing 46(4): 524–41.
Authors, For. 2013. “Enhancing Customer Shopping Experience in Malls of Emerging Countries – the ‘ Mauritius ’ Experience.”
———. 2014. “Article Information :”
———. 2016. “Article Information : Collaborative Facilities Management Model : Sri Lankan Perspective.”
Ballantine, Paul W., Richard Jack, and Andrew G. Parsons. 2010. “Atmospheric Cues and Their Effect on the Hedonic Retail Experience.” International Journal of Retail & Distribution Management 38(8): 641–53.
Berman dan Evans, 2010. “Retail Management”. 12th Edition. Jakarta; Pearson.
Borges, Adilson, Jean-charles Chebat, and Barry J Babin. 2010. “Journal of Retailing and Consumer Services Does a Companion Always Enhance the Shopping Experience ?” Journal of Retailing and Consumer Services 17(4): 294–99.
Burnaz, Sebnem, and Y Ilker Topcu. 2011. “The 7 Th International Strategic Management Conference A Decision Support on Planning Retail Tenant Mix in Shopping Malls.” Procedia - Social and Behavioral Sciences 24: 317–24.
C. G. Sevilla .(2001), Pengantar Metode Penelitian, UIP, Jakarta
Chotipanich, Bangkok Sarich, and Sittiporn Issarasak. 2017. “Property Management A Study of Facility Management Operation Strategy in Shopping Malls: Insights from 4 Top-Class Shopping Malls in "A Study of Facility Management Operation Strategy in Shopping Malls: Insights from 4 Top-Class Shopping Malls in Ban.” Property Management 35.
Debek, Michal. 2016. “What Drives Shopping Mall Attractiveness ? What Drives Shopping Mall Attractiveness ?” (June 2015).
Dębek, Michał. 2015. “What Drives Shopping Mall Attractiveness?” Polish Journal of Applied Psychology 13(1): 67–118.
El-adly, Mohammed Ismail. 2007. “Shopping Malls Attractiveness : A Segmentation Approach.”
Ferdinand, A. (2013), Metode Penelitian Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.
Ferdinand, A. (2014), Metode Penelitian Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.
Ghozali, Imam.2011. Aplikasi Analisis Multivariate dengan Program SPSS edisi kelima. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam.2013. Aplikasi Analisis Multivariate dengan Program SPSS edisi ketujuh. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam.2016. Aplikasi Analisis Multivariate dengan Program IBM SPSS21. Semarang: Badan Penerbit Universitas Diponegoro.
Gilboa, Shaked, and Iris Vilnai-yavetz. 2013. “Shop until You Drop ? An Exploratory
Analysis of Mall Experiences.”
Hair, et.al. (2006). Multivariate Data Analysis. United States: Perason PretinceHall.
Hui, Eddie C M. “Facilities Management Service and Customer Satisfaction in Shopping Mall Sector.” : 194–207.
Jarratt, Brent, Norman Marr, and Gerard Prendergast. 1998. “Retailers’ Views of Shopping Centres: A Comparison of Tenants and Non-Tenants.” International Journal of Retail & Distribution Management 26(4): 162–71.
Lang, Mark, Neal H Hooker, Mark Lang, and Neal H Hooker. 2013. “An Empirical Test of Experiential Shopping in Food Retailing.”
Malhotra, N. K. (2012). Basic Marketing Research: Integration of Social Media,Pearson Education.
Marie, Ann, Fiore Jihyun, and Ann Marie Fiore. 2010. “An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience.”
Maronick, Thomas J. 2007. “Specialty Retail Center’s Impact on Downtown Shopping, Dining, and Entertainment.” International Journal of Retail & Distribution Management 35(7): 556–68.
Nazir, Moh. 2014. Metode Penelitian, edisi 9. Bogor. Ghalia Indonesia.
Press, M I T. 2009. “Patrick Bohl The Effects of Store Atmosphere on Shopping Behaviour - A Literature Review.” : 1–23.
Rangkuti, Freddy. (2007). "Strategi Promosi Yang Kreatif dan Analisis Kasus Integrated Marketing Communciation". Jakarta: PT Gramedia Pustaka Utama.
Riduwan. (2007). " Skala Pengukuran Variabel-Variabel Penelitian" Bandung; Alfabeta.
Santoso, S. (2014), SPSS 22 From Essential to Expert Skills (13th ed.), PT. Elex Media Komputindo, Jakarta
Sekaran, Uma; Bougie, Roger. 2010. Research Method for business : A Skill Building Approach (5th ed.). United Kingdom: John Wiley & Sons Ltd.
Sit, Jason Kokho, and Dawn Birch. 2014. “Entertainment Events in Shopping Malls — profiling Passive and Active Participation Behaviors.” 392(May): 383–92.
Sit, Jason, Bill Merrilees, and Dawn Birch. 2003. “Entertainment-Seeking Shopping Centre Patrons: The Missing Segments.” International Journal of Retail & Distribution Management 31(2): 80–94.
Sudarmanto (2005)."Analisis Regresi Liniear Berganda dengan SPSS". Graha Ilmu, Yogyakarta.
Sugiyono (2014), Metode Penelitian Manajemen (p. 203 & 337), IKAPI, Bandung
Tandon, A., A. Gupta, and V. Tripathi. 2016. “Managing Shopping Experience through Mall Attractiveness Dimensions: An Experience of Indian Metro Cities.” Asia Pacific Journal of Marketing and Logistics 28(4).
Utami, Christina W. 2014. Manajemen Ritel: “Strategi dan Impelentasi operasional bisnis ritel modern di Indonesia”, edisi 2, Jakarta, Salemba empat
Yiu, C.-Y. Chung Yim et al. 2012. “A Tenant-Mix Model for Shopping Malls.” European Journal of Marketing 46(4): 524–41.
Published
2023-05-04
How to Cite
Novita. (2023). Anteseden Keinginan Konsumen Mengunjungi Ritel Fisik Di Era Kemajuan Industri E-Commerce. Journal of Student Research, 1(4), 50-66. https://doi.org/10.55606/jsr.v1i4.1355
Section
Articles
