PENGARUH INSTAGRAM, KUALITAS PRODUK, DAN SUASANA TERHADAP KEPUASAN PELANGGAN ROWSTID CHIKIN
Keywords:
Instagram, Product Quality, and Purchase Satisfaction.
Abstract
Peningkatan UMKM di Indonesia membuat pengusaha terus berinovasi untuk mempertahankan eksistensi bisnisnya. Tujuan penelitian ini adalah untuk melihat pengaruh instagram, kualitas produk, dan suasana terhadap kepuasan pelanggan. Sumber data penelitian ini merupakan data primer yang berasal dari sampel yaitu konsumen Rowstid Chikin. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Penelitian ini menggunakan jenis penelitian kuantitatif dengan diajukan pada kuesioner sebagai perolehan data yang kemudian data tersebut diukur menggunakan skala likert. Berdasarkan penelitian ini, instagram dan kualitas produk memengaruhi kepuasan pelanggan.
References
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Shao, Z., Li, X., Guo, Y., & Zhang, L. (2020). Influence of service quality in sharing economy : Understanding customers ’ continuance intention of bicycle sharing. Electronic Commerce Research and Applications, 40(October 2019), 100944. https://doi.org/10.1016/j.elerap.2020.100944
Sugiyono. (2015). Metode Penelitian Manajemen. Alfabeta.
Tessa Barton. (2018). InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence. Alpha Books/DK Publishing.
Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2015). Social media : In fl uencing customer satisfaction in B2B sales. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2015.09.003
Alfian, N., & Nilowardono, S. (2019). The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel. IJEBD (International Journal Of Entrepreneurship And Business Development), 2(2), 218–226. https://doi.org/10.29138/ijebd.v2i2.770
Baumeister, S., Nyrhinen, J., Kemppainen, T., & Wilska, T. (2022). Does airlines ’ eco-friendliness matter ? Customer satisfaction towards an environmentally responsible airline. Transport Policy, 128(May 2021), 89–97. https://doi.org/10.1016/j.tranpol.2022.09.016
Berman, B., Evans, J. L., & Chatterjee, P. (2018a). Retail Management. In Vikalpa: The Journal for Decision Makers (Vol. 30, Issue 2). https://doi.org/10.1177/0256090920050213
Berman, B., Evans, J. R., & Chatterjee, P. (2018b). Retail Management: A Srategic Approach (Ke-3). Pearson.
Chin, W. W. (2014). The Partial Least Squares Approach to Structural Equation Modeling. January 1998.
Effendy, J. A., & Keitaro, K. (2022). The Effect of Instagram Content Towards Intention To Visit Uc_Ibmrc With Online Engagement As Mediating Variable. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 767–776. https://doi.org/10.29040/ijebar.v5i3.3021
Ekonomi, F., & Manajemen, J. (2018). Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt. Air Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3), 1658–1667. https://doi.org/10.35794/emba.v6i3.20411
Fatihudin, F. (2019). Pemasaran Jasa. In Angewandte Chemie International Edition, 6(11), 951–952.
Hanifa, H Fitria, N. A., & Puspa, Yulia Rizaldi, A. (2021). Utilization of Instagram social media in Managing Online Business for MSMEs. International Journal of Research and Applied Technology, 1(2), 397–402. https://doi.org/10.34010/injuratech.v1i2.6769
Indrasari, M. (2019). PEMASARAN DAN KEPUASAN PELANGGAN: pemasaran dan kepuasan pelanggan - - Google Books. In Unitomo Press.
Khoirina, M. M., & Sisprasodjo, N. R. (2018). Media Social-Instagram Usage And Performance Benefit (Case Study On Housewives Online Seller In Indonesia). IJEBD (International Journal Of Entrepreneurship And Business Development), 2(1), 132–144.
Li, Y., & Liu, C. S. (2018). Understanding service quality and reputation effects on purchase behavior through image : the moderating roles of service reliability. Transportation Letters, 7867(May), 1–9. https://doi.org/10.1080/19427867.2018.1478929
Liu, X., Kao, Z., Liu, X., & Kao, Z. (2022). Research on influencing factors of customer satisfaction of e- Research on influencing factors of customer satisfaction of e- commerce of characteristic agricultural products commerce of characteristic agricultural products. Procedia Computer Science, 199, 1505–1512. https://doi.org/10.1016/j.procs.2022.01.192
Maradita, F., & Susilawati, M. (2021). Pengaruh Suasana, Kualitas Makanan, dan Persepsi Nilai terhadap Kepuasan Pelanggan Rumah Makan Goa Sumbawa. Jurnal Nasional Manajemen Pemasaran & SDM, 2(1), 1–14. https://doi.org/10.47747/jnmpsdm.v2i1.206
Marsum. (2005). Restoran dan Segala Permasalahannya (dimensi kualitas produk).
Marsum W.A. (2005). Restoran dan segala permasalahannya (1st ed.). Yogyakarta : Andi Offset, 1991.
Pelipa, E. D., & Marganingsih, A. (2016). JURKAMI : Jurnal Pendidikan Ekonomi. JURKAMI : Jurnal Pendidikan Ekonomi, 1(2), 64–74.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Squares Structural Equation Modeling (Issue September). https://doi.org/10.1007/978-3-319-05542-8
Shao, Z., Li, X., Guo, Y., & Zhang, L. (2020). Influence of service quality in sharing economy : Understanding customers ’ continuance intention of bicycle sharing. Electronic Commerce Research and Applications, 40(October 2019), 100944. https://doi.org/10.1016/j.elerap.2020.100944
Sugiyono. (2015). Metode Penelitian Manajemen. Alfabeta.
Tessa Barton. (2018). InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence. Alpha Books/DK Publishing.
Published
2023-08-11
How to Cite
Brian Stefan Albertus Lawa, & Hairani Tarigan. (2023). PENGARUH INSTAGRAM, KUALITAS PRODUK, DAN SUASANA TERHADAP KEPUASAN PELANGGAN ROWSTID CHIKIN. Journal of Student Research, 1(5), 271-285. https://doi.org/10.55606/jsr.v1i5.1963
Section
Articles
