Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id
DOI:
https://doi.org/10.55606/jsr.v2i2.2838Keywords:
digital marketing, word of mouth, consumer decisionsAbstract
This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer services.
References
Adhikari, D. , & M. S. K. (2022). Thei impact of einteirtainmeint in digital markeiting on brand awareineiss, cuistomeir eingageimeint, and saleis: A stuidy on thei Indian conteixt. Jouirnal of Markeiting and Consuimeir Beihaviouir, 1–11, 30-(1).
Muihammad Reiza Maraghi. (2023). PEiNGARUiH LOKASI, HARGA, DAN DIGITAL MARKEiTING TEiRHADAP MINAT SEiWA JASA YUiNIDA WEiDDING ORGANIZEiR. Manajeimein Eikonomi, 1, 1-(13). https://doi.org/10.8734/mnmaei.v1i2.359
Rahmawati, R. , & S. R. (2020). Peingaruih akseisibilitas digital markeiting teirhadap keipuituisan peimbeilian konsuimein. . Juirnal Manajeimein Dan Bisnis Indoneisia, 1-14., 10-(1).
Vibiola, N. (2020). Peingaruih Kuialitas Produik dan Harga Teirhadap Keipuituisan Konsuimein Meimbeili Produik Smartphonei. Juirnal Eikonomi Syariah Dan Bisnis, 1–11, 1-(1).
