Pengaruh Service Exellent Dan Harga Dalam Menciptakan Kepuasan Pelanggan Pada PT. Wahana Trans Lestari Medan

Winda Bella Syafira; Tika Nirmalasari

doi:10.55606/jubima.v1i1.1139

Winda Bella Syafira Universitas Potensi Utama
Tika Nirmalasari Universitas Potensi Utama

DOI: https://doi.org/10.55606/jubima.v1i1.1139

Keywords: Excellent Services, Prices and Customer Satisfaction

Abstract

This study aims to determine the effect of Excellent Service and Price in Creating Customer Satisfaction at PT. Medan Trans Lestari rides. The type of data analysis used in this research is to use quantitative data analysis techniques which only use numerical calculations and then draw conclusions. The testing technique carried out in this study uses descriptive statistical tests, classical assumption tests, hypotheses then multiple regression tests and finally the coefficient of determination test. In this study using statistical software SPSS Version 25. The results of this study are based on the results of the t test test which can be seen in the table above, the hypothesis test criteria are accepted, namely H1 is accepted, which means that partially Service Excellent has a positive and significant influence on customer satisfaction. Based on the results of the t test, it can be seen that, partially, it can be concluded that H2 is rejected, which means that partially, price does not have a positive and significant effect on customer satisfaction. Then simultaneously the variables Service Excellent (X1) and Price (X2) together have a positive and significant effect on Customer Satisfaction of PT. Trans Lestari rides.

References

Agung Firatmad. (2017). Pengaruh Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan. Journal Of Business Studies. ISSN: 2443- 3837.
Annisa Mirandha, dkk. Pengaruh Excellent servise terhadap Kepuasan Pelanggan serta Dampaknya pada Loyalitas Pelanggan (Survei pada Pelanggan Pizza Hut Malang Town Squere). Jurnal Administrasi Bisnis.Vol. 1 No. 2. 2015. Hlm. 7.
Daryanto dan Ismanto Setyabudi. Konsumen dan Pelayanan Prima. 2017.Yogyakarta. Penerbit Gava Medi.
Da’wah Iqbal Kurniadhy. (2018). Excellent Service Untuk Meningkatkan Kepuasan Pelanggan Pada Bisnis Filateli. Indonesian Economics Business and Management Research Vol. 1, No. 1, (2018), pp. 17-22.
Fahmi. Pengaruh Kualitas Pelayanan Jasa dan Penetapan Harga Terhadap Kepuasan dan Loyalitas Konsumen pada Hotel Bintang III Di Kota Tenggarong Kabupaten Kutai Kartanegara. JEMI Vol.8/3/Desember/2018.
Fajar Andrianto Saputra. Pengaruh Pelayanan Prima dan Harga Terhadap Loyalitas Pelanggan (Studi pada Pelanggan Layanan PT. Pos Indonesia Semarang). Jurnal.
Ghozali (2018). Metode Penelitian Analisis Statistik Deskriptif Edisi 13. Jilid 2. Yogyakarta: Erlangga.
Handini Khaerunnisa. (2018). Pengaruh Pelayanan Prima Terhadap Kepuasan Nasabah Bank Jabar Banten. Vol.1│No.1, SSN 2337-611.
Nyoman Suparmanti. (2016). Pengaruh Pelayanan Prima (Service Excellent) Terhadap Kepuasan Pelanggan. P-ISSN: 2599-1426.
Kotler (2018). Defenisi Kepuasan Pelanggan Edisi Kelima, PT RajaGrafibdo Persada.
Kotler (2019). Peranan Kepuasan Pelanggan Edisi II Jakarta Penebit Erlangga.
Kotler (2017). Pengertian Services Exellent Edisi II Jakarta Penebit Erlangga.
Kotler (2017). Defenisi Harga Edisi Kelima, PT RajaGrafibdo Persada.
Nyoman Suparmanti. (2016). Pengaruh Pelayanan Prima (Service Excellent) Terhadap Kepuasan Pelanggan. P-ISSN: 2599-1426.
Pendit (2018). Konsep Pelayanan Prima Manajemen Pemasaran, Jakarta. Bumi Aksara.
Purnomo (2019). Uji Realibilitas Edisi Kelima, PT Raja Grafibdo Persada, Palembang.
Priansa (2017). Defenisi Services Exellent Manajemen Pemasaran, Jakarta. Bumi Aksara.
Sugiyono, (2018). Hipotesis Penelitian Edisi 8, Jakarta: Erlangga.
Wisnu Rayhan Adhitya, Tika Nirmala Sari, 2022 Fenomena Pandemi Covid 19 yang Merubah Kehidupan Masyarakat Dan Model Pemasaran Konvesional Para Pelaku Usaha Kecil Menegah. Journal, Vol 20 ISSUE 2.
Tika Nirmala Sari, Muhammad Novan Prasetya, 2020. Dapatkah Kepemimpinan Kepala Sekolah, Motivasi Guru Dan Kualitas Pelayanan Pendidikan Mempengaruhi Kepuasan Orang Tua Siswa. Vol. 6 ISSUE: 1.