Implementasi Strategi Manajemen Ritel Pada PT. Bumi Nyiur Swalayan

Kori Nurfadilah; Ponirin Ponirin; Harnida Wahyuni Adda

doi:10.55606/jubima.v1i2.1375

Kori Nurfadilah Universitas Tadulako
Ponirin Ponirin Universitas Tadulako
Harnida Wahyuni Adda Universitas Tadulako

DOI: https://doi.org/10.55606/jubima.v1i2.1375

Keywords: Retail Business, Retail Management, Retail Management Strategies

Abstract

Today the development of the retail business in Indonesia shows a very positive trend. This is shown by the ever-increasing number of minimarkets in Indonesia. This research was conducted at PT. Bumi Nyiur Swalayan and aims to determine the implementation of retail management strategies at PT. Bumi Nyiur Supermarket head office. This research is a qualitative research and primary data sources using data collection techniques, namely observation and interviews. The results of the study show that the implementation uses four management aspects, namely marketing aspects, production aspects, human resource management aspects and financial aspects.

References

Anggraini, Irma Diah, & Sulistyowati, Raya. (2020). Pengaruh Visual Merchandising Dan Store Atmosphere Terhadap Perilaku Impulse Buying (Studi Kasus Pada Konsumen Miniso Di Surabaya). Jurnal Pendidikan Tata Niaga.
Azidin, Nasrul. (2019). Persaingan Bisnis Antara Ritel Modern Dan Ritel Tradisional (Studi Kasus Alfamart Dan Indomaret Terhadaptoko Kecil Di Sekitarnya Desa Sido Mukti, Gedung Aji Baru, Tulang Bawang). Institut Agama Islam Negeri Metro.
Bukhari, Syed Faheem Hasan, Woodside, Frances, Hassan, Rumman, Hussain, Saima, & Khurram, Sara. (2020). Exploring The Motives Behind The Purchase Of Western Imported Food Products. A Phenomenological Study From A Muslim Dominated Region. Journal Of Islamic Marketing.
Chaniago, Harmon. (2021). Manajemen Ritel & Implementasinya. Edukasi Riset Digital.
Chaniago, Harmon, Mulyawan, I, & Jumiyani, R. (2019). Faktor Kunci Keberhasilan Ritel Modern Di Indonesia. Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis Polibatam.
Ekawati, Sanny, & Sha, Thio Lie. (2019). Implementasi Strategi Manajemen Ritel Dalam Meningkatkan Keunggulan Bersaing. Jurnal Bakti Masyarakat Indonesia.
Foster, Bob, Johansyah, M. D., & Marwondo. (2021). Manajemen Ritel Di Era Pemasaran Online. Unibi Press.
Gunawan, Arie Indra, & Hardiyanto, Nugroho. (2019). Dekomposisi Variabel Minat Kunjungan Pada Ritel Modern Dengan Variabel Prediktor Gaya Hidup Dan Faktor Demografis (Studi Pada Ritel Modern Di Kota Cirebon). Prosiding Lokakarya Riset Industri Dan Seminar Nasional.
Hartanti, Devina Nur, & Lestari, Dewi Puji. (2022). Pengaruh Shopping Lifestyle, Discount Dan Promosi Penjualan Terhadap Impulsive Buying Produk Di Cordy Butik Bandar Lampung. Jurnal Manajemen, Ekonomi, Keuangan Dan Akuntansi.
Kasmia, ., Sarjan, A., & Hamzah, Aksi. (2021). Pengaruh Etika Bisnis Dan Strategi Manajemen Bisnis Ritel Modern Terhadap Kinerja Ritel Tradisional Di Watampone. Jurnal Al - Tsarwah.
Kotler, P., & Amstrong. (2018). Prinsip—Prinsip Marketing. Salemba Empat.
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran. PT. Indeks.
Martenson, Rita. (2018). When Is Green A Purchase Motive? Different Answers From Different Selves. International Journal Of Retail & Distribution Management.
Najib, M. F., & Sosianika, A. (2017). Retail Service Quality In Indonesia: Traditional Market VS Modern Market. Academy Of Marketing Studies Journal.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Alfabeta.
Sundari, Ariefah, & Syaikhudin, Ahmad Yani. (2021). Manajemen Ritel (Teori Dan Strategi Dalam Bisnis Ritel). Academia Publication.
Sunyoto, Danang. (2015). Strategi Pemasaran. Center For Academic Publishing Service.
Sunyoto, Danang, & Mulyono, A. (2022). Manajemen Bisnis Ritel. CV. EUREKA MEDIA AKSARA.