Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi
DOI:
https://doi.org/10.55606/jubima.v1i2.1438Keywords:
Price, Product Quality, Purchase Decision, SmartphoneAbstract
As the world of technology develops, various kinds of smartphones appear on the market, so that this makes competition even tighter. The research aims to determine the effect of price and product quality on Xiaomi smartphone purchasing decisions. The population used in this study were students who are domiciled in Magelang Regency with a sample of 100 respondents. The sampling technique used in this research is purposive sampling technique. Based on the results of the analysis that has been done, it is concluded that price (X1) has a positive but not significant influence on purchasing decisions. While it is known that the product quality variable (X2) has a positive and significant influence on purchasing decisions.
References
Aldini Nofta Martini, Ahmad Feriyansyah, & Sella Venanza. (2021). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Oppo Di Kota Pagar Alam. Jurnal Aktiva : Riset Akuntansi Dan Keuangan, 2(3), 132–142. https://doi.org/10.52005/aktiva.v2i3.82
Anggraeni, D., Kumadji, S., & Sunarti, S. (2016). PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN ( Survei pada Pelanggan Nasi Rawon di Rumah Makan Sakinah Kota Pasuruan). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 37(1), 171–177.
Ardian Riski, M., & Nasution, F. (2021). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI PADA KANTOR PUSAT VIDHA PONSEL DI MEDAN. 6.
Budianti, A. C., & Anjarwati, A. L. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi Redmi 1S (Studi Pada Pengunjung Wtc Surabaya). Jurnal Ilmu Manajemen (JIM), 5, 1–9.
Gigih, M. (2019). Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Surat Kabar Harian Suara Merdeka. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Gunawan, A. V., Linawati, L., Pranandito, D., & Kartono, R. (2019). The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21–29. https://doi.org/10.21512/bbr.v10i1.5379
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/prr-08-2017-0034
Nasution, S. L., Limbong, C. H., & Ramadhan, D. A. (2020). PENGARUH KUALITAS PRODUK, CITRA MEREK, KEPERCAYAAN, KEMUDAHAN, dan HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (Survei pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 7(1), 43–53. https://doi.org/10.36987/ecobi.v7i1.1528
Rifal, M. (2018). Xiaomi Terhadap Keputusan Pembelian Konsumen Pada Counter Warna – Warni Cell. 2(1), 64–76.
Saputra, R. (2019). Xiaomi ( Studi Kasus Di Jakarta Barat ). Business Management Journal, 15(1), 1–11.
Anggraeni, D., Kumadji, S., & Sunarti, S. (2016). PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN ( Survei pada Pelanggan Nasi Rawon di Rumah Makan Sakinah Kota Pasuruan). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 37(1), 171–177.
Ardian Riski, M., & Nasution, F. (2021). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI PADA KANTOR PUSAT VIDHA PONSEL DI MEDAN. 6.
Budianti, A. C., & Anjarwati, A. L. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi Redmi 1S (Studi Pada Pengunjung Wtc Surabaya). Jurnal Ilmu Manajemen (JIM), 5, 1–9.
Gigih, M. (2019). Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Surat Kabar Harian Suara Merdeka. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Gunawan, A. V., Linawati, L., Pranandito, D., & Kartono, R. (2019). The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21–29. https://doi.org/10.21512/bbr.v10i1.5379
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/prr-08-2017-0034
Nasution, S. L., Limbong, C. H., & Ramadhan, D. A. (2020). PENGARUH KUALITAS PRODUK, CITRA MEREK, KEPERCAYAAN, KEMUDAHAN, dan HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (Survei pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 7(1), 43–53. https://doi.org/10.36987/ecobi.v7i1.1528
Rifal, M. (2018). Xiaomi Terhadap Keputusan Pembelian Konsumen Pada Counter Warna – Warni Cell. 2(1), 64–76.
Saputra, R. (2019). Xiaomi ( Studi Kasus Di Jakarta Barat ). Business Management Journal, 15(1), 1–11.
Downloads
Published
2023-05-18
How to Cite
Rika Ernawati, & Axel Giovanni. (2023). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi . Jurnal Bintang Manajemen, 1(2), 151–163. https://doi.org/10.55606/jubima.v1i2.1438
Issue
Section
Articles
