Analisis Wacana Iklan Pada E-Commerce Shopee Big 6.6 Great Mid-Year Sale

Chindi Gracefva Purba; Indah Rosa Damanik; Putri Azhari; Sunarti Sunarti; Mustika Wati Siregar

doi:10.55606/jubima.v2i2.3065

Chindi Gracefva Purba Universitas Negeri Medan
Indah Rosa Damanik Universitas Negeri Medan
Putri Azhari Universitas Negeri Medan
Sunarti Sunarti Universitas Negeri Medan
Mustika Wati Siregar Universitas Negeri Medan

DOI: https://doi.org/10.55606/jubima.v2i2.3065

Keywords: Shopping, Shopee, Discourse Analysis, Research

Abstract

Online shopping has become an activity carried out by many groups, one of which is Shopee. Shopee is an e-commerce application which was launched in December 2015 by PT. Shopee Indonesia can foster the entrepreneurial spirit of sellers in Indonesia. Discourse analysis aims to determine the existence of patterns or order expressed by a text. The interpretation of a linguistic unit can be known clearly, including the message to be conveyed, why it must be conveyed, and how the message is conveyed. This research uses a content analysis method with a qualitative approach.

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