Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Karang Hias di PT. Panorama Alam Tropika Jakarta Selatan

Mirnawati Mirnawati; Budiman Haruna; Karma Karma

doi:10.55606/jubima.v2i3.3268

Authors

Mirnawati Mirnawati Politeknik Pertanian Negeri Pangkajene Kepulauan
Budiman Haruna Politeknik Pertanian Negeri Pangkajene Kepulauan
Karma Karma Politeknik Pertanian Negeri Pangkajene Kepulauan

DOI:

https://doi.org/10.55606/jubima.v2i3.3268

Keywords:

Service Quality, Customer Satisfaction, PT. Panorama Alam Tropika

Abstract

This research aims to determine the effect of service quality on Karang Hias customer satisfaction at PT. Panorama Alam Tropika, South Jakarta. The sample used was 30 ornamental coral customers who purchased ornamental corals. The sampling technique in this research used a non-probability sampling method and a side purposive technique. Data collection was carried out using a questionnaire with a Likert scale. The analytical method used in this research is a simple regression analysis method with the SPSS 23 application. The research results based on (t test) show that service quality has a significant effect on customer satisfaction with a significance value of 0.001 < 0.05. The results of the Coefficient of Determination test obtained an R Square of 0.931. This shows that the dependent variable of customer satisfaction is 93% influenced by the independent variable service quality, while 7% is influenced by other variables that have not been examined in this research.

References

Afriansyah, R. (2020). Kualitas pelayanan terhadap kepuasan pelanggan pada Hotel Kyriad Muraya Banda Aceh (Metode Service Quality). Jurnal Manajemen, 2507(1), 1–9. https://repository.ar-raniry.ac.id/id/eprint/14803/

Heni Rohaeni, N., & Marwa. (2021). Kualitas pelayanan terhadap kepuasan pelanggan. Majalah Bisnis & IPTEK, 14(2), 94–101. https://doi.org/10.55208/bistek.v14i2.233

Irwana, A. (2017). Pengaruh kualitas pelayanan terhadap kepuasan konsumen pada PT Sumber Alfaria Trijaya Tbk. di Makassar. Management Analysis Journal, 15(1), 62. https://digilibadmin.unismuh.ac.id/upload/3908-Full_Text.pdf

Noor, F. V. (2020). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan PT Herba Penawar Al Wahida Indonesia. Applied Microbiology and Biotechnology. http://repository.iainbengkulu.ac.id/4807/1/SKRIPSI%20VIR%20OK.pdf

Pitoi, C. D., Tampi, J. R. E., Punuindoong, A. Y., Ilmu, J., Program, A., & Bisnis, S. A. (2021). Pengaruh kualitas pelayanan terhadap kepuasan konsumen Hotel Best Western The Lagoon Manado. Productivity, 2(1), 1–5. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32048

Suci, W. (2020). Pengaruh media pembelajaran terhadap hasil belajar Al-Islam di SMA Muhammadiyah 1 Gisting Kabupaten Tanggamus tahun pelajaran 2019/2020. https://repository.metrouniv.ac.id/id/eprint/1456/1/skripsi%20widyaPDFok%20-%20Perpustakaan%20IAIN%20Metro.pdf