Nanik Wahyuningtiyas, et al. “The Influence of Personal Selling, Innovation Capacity, and Distribution Effectiveness on the Marketing Performance of MSMEs With a Competitive Environment As a Moderation Variable”. Jurnal Bintang Manajemen, vol. 2, no. 4, Nov. 2024, pp. 45-73, doi:10.55606/jubima.v2i4.3391.