Pengaruh Kualitas Produk Dan Promosi Terhadap Minat Beli Konsumen

Authors

  • Muhamad Faiz Alawi Universitas Perjuangan Tasikmalaya
  • H. Ari Arisman Universitas Perjuangan Tasikmalaya
  • Barin Barlian Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.55606/jupsim.v2i3.2021

Keywords:

Quality, Product, Promotion, Consumers Buying Interest

Abstract

The purpose of the research and analyze influence Product Quality, Promotion, Consumers Buying Interest in Meubel Zulfami Tasikmalaya City. The method used in this research is method quantitaive descriptive a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Product Quality, and Promotion simultaneously have a significant effect on Consumers Buying Interest. Product Quality partially significant effect Consumers Buying Interest. promotion has a significant effect on Consumers Buying Interest.

References

A.Parasuraman, V. A. (2011). A Conceptual Model of Service Quality and Its Implication for Future Reaserch. Service Quality, 2015-220
Daryanto. (2011). Manajemen Pemasaran. Bandung:Satu Nusa.
Delila Fitri Warahab. (2017). Pengaruh Kualitas Produk dan Promosi Terhadap Minat Beli Konsumen Mobil Dealer Bossmobilindo Kecamatan Rimbo Bujang Kabpuaten Tebo. Jurnal Agri Sains. Vol. 1 , No.1 https.//agrisains.ac.id
Dewi. (2020). Pengaruh Kualitas Pelayanan, Promosi Dan Ketersediaan Fasilitas Terhadap Minat Beli Konsumen Berkunjung Kembali Pada Mini Market Alfamart Raya Sukandono Sidoarjo.Journal Of Sustainability Research. Vol. 1 No. 1. Error! Hyperlink reference not valid.
Fandy Tjiptono. (2015). Strategi Pemasaran. Edisi 4:Andi.
Ghalandari, Kamall, and Abdullah Norouzi. (2012) The Effect The Country of Origin of Purchase Intention: The Role of Product Knowlage. Research Journal of Applied Sciences Engineering an Tecnology. Vol. 4 No. 9pp, 1166-1171
Gitosudarno, Indriyo. (2014). Manajemen Operasi. Yogyakarta. BFPE-Yogyakarta
Ike, Susanti. Ratna,Handayanti. (2021). Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Minat Beli Konsumen Produk Batik Jetis Di Sidoarjo. Jurnal Edunomika : Vol. 5 No. 2. https.//Jurnal.stie-ass.ac.id
Irawan. (2020). Pengaruh Kualitas Produk dan Promosi Terhadap Minat Beli Konsumen PT. Satria Nusantara Jaya. Jurnal EKONIKA ISSN:2303-1174. Vol. 2, No.3, https://ojs.uni-kediri.ac.id
Jati (2012) Analisis Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Ulang Pada Buket Koffe And Jazz. Skripsi Universitas Diponooro
Jerry C. Olson dan Peter J. Paul. (2014) Perilaku konsumen dan strategi pemasaran. Edisi Sembilan. Buku 2.penerbit salemba empat:Jakarta
Kotler, Phillip and Keller, K. (2013). Manajemen Pemasaran. jilid 1: Edisi 13 Erlangga.

Published

2023-08-25

How to Cite

Muhamad Faiz Alawi, H. Ari Arisman, & Barin Barlian. (2023). Pengaruh Kualitas Produk Dan Promosi Terhadap Minat Beli Konsumen. Jurnal Publikasi Sistem Informasi Dan Manajemen Bisnis, 2(3), 194–203. https://doi.org/10.55606/jupsim.v2i3.2021

Issue

Vol. 2 No. 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

Section

Articles