Implementasi Sistem Informasi Manajemen Dalam Strategi Pemasaran Digital Melalui Konten Instagram

Abstract

This research discusses the integration of Management Information System (MIS) in digital marketing strategies through the Instagram platform. Using a qualitative approach with a case study, the research elaborates on the utilization of MIS in collecting and analyzing customer data and its impact on digital marketing effectiveness. The main findings indicate that MIS plays a crucial role in enhancing understanding of customer behavior, facilitating team coordination, and expediting marketing decision-making. However, challenges such as resource availability and employee training are also identified. The results of this study provide in-depth insights into the role of MIS in the context of Instagram digital marketing and offer practical recommendations to enhance MIS implementation and digital marketing strategy efficiency.