Pendampingan Penguatan Branding UMKM Jamu “Mak Diah” Di Desa Ngrimbi Sebagai Bentuk Peningkatan Strategi Ekspansi Pasar

M. Fahrezi Ramadhani; Mu’tassim Billah; Ajie Pandu Suarga; Permata ELG Purba; Daru Teja Sasangka; Satria Ardhana

doi:10.55606/makreju.v1i3.1667

M. Fahrezi Ramadhani Universitas Pembangunan Nasional “Veteran” Jawa Timur
Mu’tassim Billah Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ajie Pandu Suarga Universitas Pembangunan Nasional “Veteran” Jawa Timur
Permata ELG Purba Universitas Pembangunan Nasional “Veteran” Jawa Timur
Daru Teja Sasangka Universitas Pembangunan Nasional “Veteran” Jawa Timur
Satria Ardhana Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI: https://doi.org/10.55606/makreju.v1i3.1667

Abstrak

The strength of branding on a product is something that must be considered by all entrepreneurs, especially UMKM, so that the products marketed have higher competitiveness compared to their competitors. The community service carried out by the East Java UPN Veterans KKNT group of 10 provided assistance in strengthening the branding of one of the MSMEs in Ngrimbi Village, namely Jamu "Mak Diah". Based on the results of observations identified that these MSMEs do not yet have branding that enhances market expansion strategies. The assistance that will be provided will focus on product packaging and logos. After the mentoring was finished, Group 10 monitored and evaluated the effect of strengthening branding on the level of herbal medicine sales after completing it.

Referensi

Ferdyansyah, M. D., Ramadhan, P. B., Widyastuti, D. T., Meida, N. L., Ramadhan, M. R., & Justitian, E. R. (2022). Pengembangan UMKM Jamu Dusun Sumberdadi, Jombang Melalui Re-Branding Identitas Logo Njampi. KARYA UNGGUL-Jurnal Pengabdian Kepada Masyarakat, 1(2), 53-61.
Emilda, E., Wulandari, T., & Lazuarni, S. (2022). Pendampingan UMKM Penjual Jamu Dalam Meningkatkan Penjualan Melalui Kemasan, Merek, dan Label. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 5(1), 53-60.
Pratiwi, L. R., Putri, L. F., Wati, D. F., & Wulandari, R. (2023). Re-Branding Produk Sebagai Daya Tarik Pemasaran pada UMKM Jamu di Dusun Kedurus Kabupaten Sidoarjo. Jurnal ABDINUS: Jurnal Pengabdian Nusantara, 7(2), 588-596.