Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Rumah Sakit Benyamin Guluh Kolaka

  • Nadillah Nurahma Universitas Sembilanbelas November Kolaka
  • Fitri Kumalasari Universitas Sembilanbelas November Kolaka
  • Suwarto Suwarto Universitas Sembilanbelas November Kolaka
Keywords: Service Quality, Costs, Facilities, Patient Satisfaction, Partial Least Square (PLS)

Abstract

The purpose of this study is to determine the analysis of the effect of service quality, costs and facilities on the satisfaction of outpatient patients Benyamin Guluh Kolaka This research is a survey research using a questionnaire as an instrument. The population in this research is all patients who have carried out outpatient treatment at Benjamin Guluh Kolaka Hospital in Kolaka Regency and taken as many as 75 responsiveness using purposive sampling techniques, namely the technique of determining certain criteria. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through Smart PLS software. The results of this study indicate that service quality has a positive and significant effect on patient satisfaction. This is evidenced by T-count or T-statistics which is 2.164 higher than the rule of thumb used which is 1.96 and the cost also has a positive and significant effect on patient satisfaction due to the value of T-count or T-Statistics which is 13.769 higher than the rules of thumb used is 1.96. While the facility has a negative and not significant effect on patient satisfaction because the value of t arithmetic or t statistical value is 1.089 lower than the rule of thumb used that is 1.96 then the service quality variable and the cost have a positive and significant effect on passient satisfaction of 97.1%.

References

Ali Fathoni dan Hery Suprapto, 2016. Pengaruh Kualitas Pelayanan, Harga Dan Fasilitas Terhadap Kepuasan Pasien Pada Rumah Sakit Islam Nashrul Ummah Lamongan. Jurnal Ekbis Vol. 16 No. 2. September 2016
Astuti, P. F., Sayfulloh, A. S., Al Kautsar, H. A., Heristian, S. H., Lailiah, B. L., & Sa’adah, R. S. A. (2019). Perancangan Sistem Informasi Rawat Jalan Pada Klinik Dr. Sarwoko PasarkemisTangerang. Jurnal Infortech, 1(2), 112-116.
Dalame, N. & Rustam (2020). Pengaruh Fasilitas dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pelabuhan Batu Ampar di Batam (Doctoral dissertation, Prodi Manajemen).
Frisca, A., & Afridola, S. (2019). Pengaruh Fasilitas Dan Pelayanan Terhadap Kepuasan Pasien Pada Pt Honda Alexsander Bersaudara Di Kota Batam. Scientia Journal: Jurnal Ilmiah Mahasiswa, 1(2).
Harjanto, E. (2009). Persepsi Akuntan Pendidik Dan Mahasiswa Akuntansi Terhadap Etika Bisnis Dan Etika Profesi Akuntan (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Keller, K. L., & Kotler, P. (2012). Branding in B2B firms. In Handbook of business-to-business marketing. Edward Elgar Publishing.
Kieso et al,. 2011. Intermediate Accounting 14 th Edition. Asia: John Wiley & Sons Inc
Kotler, Philip. 2000. Prinsip-Prinsip Pemasaran Manajemen, Jakarta : Prenhalindo
Kotler, Philip; Keller, Kevin, Lane (2009), Manajemen Pemasaran, Edisi 13 Jilid pertama, Jakarta: PT Macanan Cemerlang
Lupiyoadi, R. (2016). Manajemen Pemasaran Jasa Teori Dan Praktik, Edisi Keempat. Pdf,” nd.
Lupiyoadi, Rambat dan Hamdani A. Manajemen Pemasaran Jasa, edisi 2, Penerbit Salemba Empat, Jakarta, 2006.
Lupiyoadi, Rambat. 2001. Manajemen Pemasaran Jasa, Jakarta, Penerbit Salemba Empat,
Nasution, R. S. (2015). Berbagai cara penanggulangan limbah plastik. Elkawnie: Journal of Islamic Science and Technology, 1(1), 97-104.
PARASURAMAN, A., BERRY, L., & ZEITHAM, V. (2006). SERVQUAL; a multiple-item scale for measuring consumer perceptions of service quality (1988). Available from Internet:< http://www.cema.edu.ar/~praies/a-_servqual_the_classic.pdf >. Access, 20.
Payne, Adrian. The Essence of Service Marketing, Diterjemahkan oleh: Fandy Tjiptono, Penerbit Andi, Jogjakarta, 2001.
Priansa, D. J. (2017). Manajemen Kinerja Kepegawaian dalam Pengelolaan SDM Perusahaan.
Priansa, D.J., 2017. Perilaku konsumen dalam persaingan bisnis kontemporer. Alfabeta BANDUNG, Bandung.
Srijani, N., & Hidayat, A. S. (2017). Pengaruh fasilitas terhadap kepuasan pasien di aston madiun hotel & conference center. Wiga: Jurnal Penelitian Ilmu Ekonomi, 7(1), 31-38.
Stanly, Richard E. 2002. Promotion : Advertising, Publicity, Personal Selling, Sales Promotion, New Jersey, Prentice Hall Inc, Second Edition
Stanton, Wilian J. Prinsip Pemasaran, Edisi Ke Tujuh, Alih Bahasa, Y. Lamarto, Erlangga, Jakarta, 2006
Stiadi, M. (2021). The Influence of Entrepreneurship Courses on Students’ Entrepreneurial Interests. Jurnal Mantik, 5(1), 197–200.
Supriyanto, Y., & Soesanto, H. (2012). Analisis Pengaruh Kualitas Pelayanan. Harga dan Fasilitas terhadap Kepuasan Pasien Rawat Jalan di RS Kariadi Semarang.
Syahsudarmi, S. (2018). Pengaruh Fasilitas Dan Kualitas Layanan Terhadap Kepuasan Pasien Kedai Kopi Bengkalis Di Pekanbaru. Journal Development, 6(1), 47-60.
Published
2023-10-04
How to Cite
Nadillah Nurahma, Fitri Kumalasari, & Suwarto Suwarto. (2023). Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Rumah Sakit Benyamin Guluh Kolaka. Manajemen Kreatif Jurnal, 1(4), 134-146. https://doi.org/10.55606/makreju.v1i4.2164