Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop
DOI:
https://doi.org/10.55606/makreju.v1i1.990Keywords:
Consumer’ Decision, Confirmatory Factor Analysis, CulinaryAbstract
Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.
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International Review of Management and Business Research, Vol. 3 Issue.2.
Berkowitz, Eric et al. 1989. Marketing second edition. United States of America: Library of
Congress Cataloging – in – Publication Data.
Chen. 2012. A Study Investigating The Determinants Of Consumer Buyer Behaviour Relating
To The Purchase Of Organic Food Products In Urban China. Swinburne University of Technology.
Ekonomibisnis.suarasurabaya.net. 5 Agustus 2015. Bisnis Restoran dan Penyediaan Mamin
Tumbuh di Jawa Timur. (Online), (http://ekonomibisnis.suarasurabaya.net/news/2015/156763-Bisnis Restoran-dan-Penyediaan-Mamin-Tumbuh-di-Jawa-Timur), diakses 1 September 2016.
Ha, Jooyeon and Jang SooCheong. 2013. Attributes, consequences, and consumer values, A
means-end chain approach across restaurant segments. International Journal of Contemporary Hospitality Management Vol. 25 No. 3, 2013 pp. 383-409.
Josiam, B and Monteiro, P. 2004. Tandoori tastes: perceptions of Indian restaurants in America.
International Journal of Contemporary Hospitality Management, Vol. 16 Iss 1 pp. 18 – 26.
Kabarbisnis. 23 oktober 2012. Ekonomi tumbuh, pebisnis restoran lirik Malang. (Online),
(http://www.kabarbisnis.com/read/2834141/ekonomi-tumbuh--pebisnis-restoran-lirik-malang), diakses 1 September 2016.
Kivela, J. 1997. Restaurant marketing: selection and segmentation in Hong Kong. International
Journal of Contemporary Hospitality Management, Vol. 9 Iss 3 pp. 116 – 123.
Kotler, Philip dan Gary Amstrong. 2009. Manajemen Pemasaran. Jakarta: Erlangga.
Koran-sindo. 29 November 2015. Potensi Ragam Kuliner Perlu Dikembangkan. (Online),
(http://www.koran-sindo.com/news.php?r=0&n=2&date=2015-11-29), diakses 1 September 2016.
Kusmayadi, dan Endar Sugiarto. 2000. Metodologi Penelitian dalam Bidang Kepariwisataan.
Jakarta: Gramedia.
Monteiro, P. 2000. Factors That Influence The Decision Of Patrons To Dine At Selected Indian
Restaurants In The Twin Cities. University of Wisconsin-Stout.
Namkung, Y and Jang, S. 2007. Does Food Quality Really Matter In Restaurants? Its Impact On
Customer Satisfaction And Behavioral Intentions. Journal of Hospitality & Tourism Research, Vol. 31, No. 3, August 2007, 387-410 DOI: 10.1177/1096348007299924.
Pratten, J. D. 2003. The importance of waiting staff in restaurant service. British Food Journal,
Vol. 105 Iss 11 pp. 826 – 834.
Ramanathan, R et al. 2016. Moderating roles of customer characteristics on the link between
service factors and satisfaction in a buffet restaurant. Benchmarking: An International Journal, Vol. 23 Iss 2 pp. 469 – 486.
Ratman, D. 2016. Pembangunan Destinasi Pariwisata Prioritas 2016 -2019.
Sagala, et al. 2014. Influence of Promotional Mix and Price on Customer Buying Decision
toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia. International Journal of Scientific and Research Publications, Volume 4, Issue 1, January 2014 ISSN 2250-3153.
Sulek, J and Hensley, R. 2014. The Relative Importance of Food, Atmosphere, and Fairness of
Wait. The Case of a Full-service Restaurant. Cornell Hotel and Restaurant Administration Quaterly. DOI: 10.1177/0010880404265345, Volume 45, Issue 3 235-247.
Yahya, A. 2016. Membangun Kawasan Timur Indonesia dari Sektor Pariwisata. Manado.
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Published
2023-01-23
How to Cite
Bernadeta Wahyu Astri Pratita. (2023). Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop. Manajemen Kreatif Jurnal, 1(1), 111–118. https://doi.org/10.55606/makreju.v1i1.990
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