Product and Location Analysis of Guest Purchase Decisions
DOI:
https://doi.org/10.55606/bijmt.v2i3.727Keywords:
Product, Location and Purchase DecisionAbstract
This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing.
The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.
References
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Wariki, G., Mananeke, L., & Alum, H. (2015). The Effect of Promotional Mix, Perception of Price and Location on Purchase Decisions and Consumer Satisfaction at Tamansari Metropolitan Manado Housing. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286
Heryanto, I. (2015). Analysis of the Effect of Product, Price, Distribution, and Promotion on Purchase Decisions and Their Implications on Customer Satisfaction. Journal of Economics, Business & Entrepreneurship, 9(2), 80–101.
Kotler, P. and Armstrong, Gary., (2008), Principles of Marketing, 12th Edition, Prentice Hall,
New Jersey.
Kotler, P., & Armstrong, G. (2014). Principles of marketing (15th global ed.). United States
of America: Pearson Education.
Kurniawan, AD, & Astuti, RT (2012). Analysis Of The Influence Of Products, Promotions, Prices And Places On Purchase Decisions (Study At Amarta Store Semarang). DIPONEGORO JOURNAL OF MANAGEMENT, 1(1), 282–289.
Rofiq, A., & Hufron, M. (2018). The Influence of Product Quality, Price and Location on Purchase Decisions at the Powernoise Store Case Study on Consumers of the Powernoise Store in Malang. Scientific Journal of Management Research, 7(02), 152–167.
Wariki, G., Mananeke, L., & Alum, H. (2015). The Effect of Promotional Mix, Perception of Price and Location on Purchase Decisions and Consumer Satisfaction at Tamansari Metropolitan Manado Housing. EMBA Journal: Journal of Economic Research, Management, Business And Accounting, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286
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Published
2022-10-31
How to Cite
Aswari, N. I. ., & Octafian, R. (2022). Product and Location Analysis of Guest Purchase Decisions. Brilliant International Journal Of Management And Tourism , 2(3), 198–205. https://doi.org/10.55606/bijmt.v2i3.727
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