The Effect of Using Digital Technology on the Effectiveness of Rank Promotion Services at the Regional Personnel Board (BKD) of the Special Region of Yogyakarta
DOI:
https://doi.org/10.55606/jempper.v2i2.1340Kata Kunci:
Digital Technology, Service Effectiveness, and Promotion.Abstrak
This study aims to determine the effect of the use of digital technology on the effectiveness of promotion services at the Badan Kepegawaian Daerah (BKD) Special Region of Yogyakarta. The data collection method was carried out through questionnaires which were distributed to 52 respondents consisting of employees at BKD Yogyakarta Special Region who had used digital technology services. Data analysis was performed using a simple linear regression analysis technique. The results of the study show that the use of digital technology has a significant effect on the effectiveness of promotion services at BKD, Special Region of Yogyakarta. The regression coefficient value shows a positive and significant number between the variable use of digital technology (X) and the effectiveness of promotion services (Y). Based on the results of this study, it is suggested that BKD Special Region of Yogyakarta increase the use of digital technology in promotion services to improve service effectiveness.
Referensi
Arikunto, Suharsimi. (2012). Prosedur Penelitian. Jakarta: Rineka Cipta.
Claretta, Dyva. dan Vaneysa Putri Riduwan. (2022). Strategi Humas SSC Kacapiring Surabaya Dalam Era Digitalisasi Pada Pandemi Covid-19. Jurnal Ilmu Komunikasi Dan Media Sosial. Dari: https://www.jurnal.minartis.com/index.php/jkomdis/article/view/344.
Dunn, William N. (2000). Pengantar Analisa Kebijakan Publik. Yogyakarta: Gadjah Mada Press
Kotler, Philip. (2006). Manajemen Pemasaran. Jakarta, PT. Indeks Gramedia.
Lovelock.C dan Lauren K. Wright. (2007). Manajemen Pemasaran Jasa, Alih bahasa Agus Widyantoro. Jakarta: PT. Indeks Gramedia.
Mulyono. (2019). Analisa Regresi Sederhana. Dari https://bbs.binus.ac.id/management/2019/12/analisis-regresi-sederhana/.
Muntaqo, Rifqi. (2017). Peningkatan Mutu Pendidikan Melalui Budaya Organisasi Di Madrasah Aliyah Ali Maksum Yogyakarta, Jurnal Pancar Vol 1, No.1. Dari: https://ejournal.unugha.ac.id/index.php/pancar/search/authors/view?firstName=Rifqi&middleName=&lastName=Muntaqo&affiliation=Universitas%20Sains%20Al%20Qur%27an%20%28UNSIQ%29%20Wonosobo&country=.
Peraturan Pemerintah Nomor 99 Tahun 2000 tentang Kenaikan Pangkat Pegawai Negeri Sipil
Pasolong, Harbani. (2013). Teori Administrasi Publik. Yogyakarta: Alfabeta
Siagian, Sondang. (2008). Manajemen Sumber Daya Manusia, Jakarta: Bumi Aksara Indonesia.
Sugiyono. (2018). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D) . Bandung: Alfabeta.
Webster, William. Kamus Bahasa Inggris-Indonesa, Jakarta: Ladang Pustaka & Intimedia.
Yasya dan Nurhaliza, (2021). Digitalisasi Hijrah Melalui Komunitas Virtual, Jurnal Education And Development, Diakses: https://journal.ipts.ac.id/index.php/ED/article/view/2826.
Zeithaml, V.A., M.J. Bitner, D.D. Gremler. (2013). Services Marketing: Integrating Customer Focus Across the Firm. Boston: Mc.Graw-Hill.
