STRATEGI PEMASARAN PEMBIAYAAN PRA-PENSIUN DAN PENSIUN DI BSI KC LUBUK PAKAM
DOI:
https://doi.org/10.55606/jupumi.v4i2.3774Keywords:
Marketing Strategy, Pre-Retirement Financing, Retirement Financing, Marketing Mix, BSI.Abstract
This study aims to analyze the marketing strategies implemented by Bank Syariah Indonesia (BSI) KC Lubuk Pakam in marketing pre-retirement and retirement financing products. This research uses a qualitative method with data collection through interviews, observation, and documentation. The results showed that BSI KC Lubuk Pakam uses a marketing mix (7P) which includes product, price, promotion, place, people, processes, and physical evidence. Supporting factors for the marketing strategy are product flexibility and collaboration with various agencies. Inhibiting factors include the lack of utilization of social media and competition with other banks. This research provides recommendations to increase promotion through social media and expand collaboration with various parties.
References
Anggara, H. (2021). STRATEGI PEMASARAN PADA PRODUK PEMBIAYAAN PRA PENSIUN DI BANK SYARIAH INDONESIA KCP KUANSING A . YANI Heri Anggara Fakultas Ilmu Sosial , Universitas Islam Kuantan Singingi ( UNIKS ) Bank adalah badan usaha yang menghimpun dana dari masyarakat dalam bentu. Jurnal Ekonoi Islam, 459–482.
Asmayaturrafaah, S., & Hasan, D. B. N. (2023). Strategi mengatasi pembiayaan bermasalah dengan akad murabahah pada bsi kcp trunojoyo. Jurnal Taharru’, 6(2), 685–697.
Assyfa, A. T., & Fasa, M. I. (2024). MARKETING STRATEGIES FOR SAVINGS PRODUCTS TO INCREASE. November, 7528–7544.
Maulida, M., & Natama, A. (2023). Strategi Pemasaran Produk Tabungan Easy Mudharabah dalam Meningkatkan Jumlah Nasabah Pada PT Bank Syariah Indonesia KCP Medan Juanda. 1(5).
R, Yaro, J. a, Yamauchi, F., Larson, D. F., Work, S. F. O. R., Work, D., Wolseth, J., Wiuf, C., Donnelly, P., Wilson, J., Wilson, J., Wilson-Parr, R., Westminster, N., Plc, B., No, W., Office, R., Authority, P. R., Authority, F. C., Authority, P. R., … Marchetti, A. (2018). STRATEGI PEMASARAN PEMBIAYAAN PENSIUNAN SYARIAH (Studi Kasus Bank Syariah Mandiri Kantor Cabang Pembantu Panglima Polim). In World Development (Vol. 1, Issue 1). http://www.fao.org/3/I8739EN/i8739en.pdf%0Ahttp://dx.doi.org/10.1016/j.adolescence.2017.01.003%0Ahttp://dx.doi.org/10.1016/j.childyouth.2011.10.007%0Ahttps://www.tandfonline.com/doi/full/10.1080/23288604.2016.1224023%0Ahttp://pjx.sagepub.com/lookup/doi/10
Siregar, A. A. (2022). Strategi Pemasaran Produk Pra Pensiun Bagi PNS Di PT. Bank Syariah Mandiri Kc. Lubuk Pakam (Studi Kasus Pada Bank Syariah Mandiri Kc. Lubuk Pakam). http://repository.uinsu.ac.id/8325/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Publikasi Manajemen Informatika
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
